Social Media Strategies Summit Higher Education 2017 | Global Strategic Management Institute | 2 November 2017 | Royal Sonesta Boston, 40 Edwin H Land Blvd. Cambridge, MA 02142, USA

We cover the most pertinent topics across student recruitment, admissions, alumni engagement, faculty engagement, content strategy, social media ROI and more. We include roundtable discussions that allow you to find and engage with your peers facing the same challenges as you. (See a topic missing that you’d be interested in hearing about? Contact the producer!)

You won’t only hear about winning social campaigns and programs - you’ll hear the detailed methods and strategies that achieved results. SMSS is a focused gathering of senior level higher education marketers sharing real strategies that translate to ROI.

Presenting colleges and universities cover the latest trends and best practices - with step-by-step guides on how to assess the right investments for your institution.

Our sessions deep-dive into key measurement strategies to help you evaluate the efficacy of your social media marketing and how to tie your initiatives back to business goals.

2017 Speakers:

Dan Day
Assistant Vice President for Communications | Princeton University

Tony Dobies
Social Media Director | West Virginia University

Philip Jones
Interim Social Media Director | University of North Carolina at Chapel Hill

Shawna Burger
Senior Social Media Manager | The Ohio State University

Liz Gross
Market Insights Manager | Great Lakes Higher Education Corp.

Krista Smith
Director of Social Media | Texas A&M University

Nicholas Love
Director of Social Media Strategy Hub | North Carolina State University

Lisa Snedeker
Director of Communications, PR & Social Media | Wake Forest University School of Law

Amy Lavin
Assistant Professor of Practice & Director, MS-Digital Innovation in Marketing Program | Temple University

Bill Zimmerman
Lecturer, Donald P. Bellisario College of Communications | Penn State

Chris Barrows
Social Media | Mobile Product Coordinator | NYU

Kathryn Bader
Director of Social Media | University of California, Berkeley

Joel Renner
Digital Strategy & Career Systems | The George Washington University - School of Business

Robbie Fitzwater
Director of Social and Content Strategy | Clemson University

Jake Most
Assistant Director of Media Relations | University of Kentucky Athletics Department

Brian Wasson
Executive Social Media Director | St. Joseph's College

Sonja Likness Foust
Director of Social Media & Content Strategy | Duke University

Jemalyn Griffin
Assistant Director, Content and Program Marketing | Harvard University Division of Continuing Education

Matt Hintsa
Digital Engagement Manager | Harvard University Division of Continuing Education

Vanessa Theoharis
Associate Director, Integrated Content Strategy | Babson College

Jason Boucher
Social Media Manager | The University of New Hampshire

Nate Riggs
Founder & CEO | NR Media Group

Mary Hoy
Insights Analyst | The Ohio State University

2017 Sponsors:

• Campus Sonar
• Falcon.io
• Hootsuite for Higher Education
• Stackla