Sports and Entertainment Marketing Conference 2025 | DECA Inc. | 29 January 2025 | Universal's Cabana Bay Beach Resort, 6550 Adventure Wy, Orlando, FL 32819, USA

Conference Highlights:
• Sports Marketing
Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.
• Entertainment Marketing
Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.
• Learn from the Pros
The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.
• Insider’s Perspective
The theme parks become the living classroom to complement the lessons from conference speakers.

Extend Learning Beyond the Classroom:
• Describe the nature of target marketing in sports/entertainment marketing
• Describe pricing issues associated with sports/entertainment products
• Explain advertising media used in the sports/entertainment industries
• Explain the use of licensing in sports/entertainment marketing
• Explain career opportunities in sports/entertainment marketing
• Explain the need for sports/entertainment marketing information
• Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
• Measure economic impact of sports/entertainment events