Spring Members Conference 2019 | Financial Services Forum | 27 March 2019 | BT Centre, 81 Newgate St, London EC1A 7AJ, UK
Venue
BT Centre
BT Centre, 81 Newgate St, London EC1A 7AJ, UK
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Wed Mar 27 GMT (over 5 years ago)
In your timezone (EST): Wed Mar 27 4:00am - Wed Mar 27 1:00pm |
| Location |
BT Centre
81 Newgate St, London EC1A 7AJ, UK |
| Region | EMEA |
Details
Should financial services companies target their marketing resources on long-term brand building? Or focus on short-term brand activation that delivers quick results?
In light of Binet and Field’s “Effectiveness in Context” report, financial services brands would do well to take a more long-term view. But how can marketers get the balance right between brand investment and satisfying the Board’s need to see quick commercial gains?
Who in the financial services sector is getting the balance right? What are the arguments that will help marketing planning deliver the right strategies for optimal short- and long-term profit?
Our line-up of senior level strategic marketers will share their thinking on getting it right.
Speakers
2019 Speakers
Alastair Pegg
Marketing Director, The Co-operative Bank
Carl Bratton
Head of Marketing Effectiveness, Direct Line Group
Nick Pugh
Head of Effectiveness, Ebiquity UK
Mike Rocha
Global Managing Director – Economics, Interbrand
James Sandberg
Chief Customer Devotee, Customer Devoted
Mark Brayton
Former Marketing Director, Barclays
Sponsors & Partners
2019 Sponsors
• brandworkz