Strategic Marketing West 2024 | Reuters Events | 8 May 2024 | TBA, Los Angeles, USA

Staying ahead requires embracing innovation to either lead disruption or risk being overtaken by it. Today, AI's groundbreaking potential is reshaping the very fabric of brand-customer interactions.

Now is your chance to deliver on the promise of personalization and engage with your customers on a deeper level. Your roadmap to capitalize on AI disruption: personalize customer interactions, scale content creation, and automate workflows for revenue generation.

Uniting the most senior leaders in marketing, this event is your opportunity to benchmark against today’s most recognizable brands. Engage in meaningful conversations, learn directly from, and collaborate with those steering marketing innovation.

Elevate Consumer Connections Through Data-Driven Creativity
• Overcome digital crowding by producing high-quality, valuable experiences for your consumer. Modernize your Martech stack to drive connected experiences and extract meaningful customer insights. Balance the art and science of strategic marketing by synchronizing left and right-brain thinking.

Cultivate Culture: Boost Your Brand’s Content Experiences
• Deliver exceptional content experiences that define how you show up as a brand. Leverage streaming, gaming, influencers, and social commerce to harness cultural moments. Build loyalty among your creative community by partnering with advocates of your brand.

Unlock Insight: Empower Personalization Through Data Science
• Enhance data quality by prioritizing first-party, consumer-generated data. Combine predictive modeling with a comprehensive data strategy to forecast customer behavior. Leverage machine-learning with natural language processing to deliver the most relevant, personalized experiences to your customers.

Fuel Marketing Growth: Drive Results with Customer-Centric Strategies
• Assemble a diverse and skilled team capable of responding to market changes. Position marketing as a growth generator of the business to secure buy-in and budget approval from leadership. Support a cross-functional framework to communicate customer insights across marketing, sales, product, and CX.

2024 Speakers

Cheryl Gresham
Chief Marketing Officer, Verizon Value, Verizon

Cynthia Chu
Chief Financial and Growth Officer, Audible

Rachel Delphin
Chief Marketing Officer, Twitch

Evan Jones
Chief Marketing Officer, Fender Musical Instruments Corp.

Maggie Schmerin
Chief Advertising Officer, United Airlines

Tim Rea
Chief Brand, Experience & Marketing Officer, Edward Jones

Anna Banks
SVP, Personalization & Performance Marketing, Sephora

Kristin Patrick
EVP, CMO, Head of E-Commerce, Claire’s

Andrew Hall
VP, Global Demand Generation, Canto

Rick Loughery
VP, Marketing & Communications, GoPro

Joe Cano
Chief Marketing and Merchandising Officer, Zappos.com

Allan Stormon
VP, Marketing, Ceros

Brigitte Brady-Harris
VP, Marketing, Bed Bath & Beyond

Francisco Bram
VP, Marketing & Customer Insights, Albertsons Companies

Christy Ferguson
EVP, Growth, WongDoody

Nicole Saganice
VP, Growth Solutions, WongDoody North America

Tera Peterson
Chief Executive Officer, NuFACE

Kate Franco
VP, Customer Engagement, Poshmark

Tyler Lederer-Plaskett
Content and Communications Advisor, PlayPlay

Patrick Buchanan
SVP, Marketing, Lulus

Heather Thibodeau
Senior Director, Personalization, eBay

Rob Gornall
Senior Director, CRM, eBay

Tom Zawacki
President, Enterprise Solutions, Data Axle

Eric Jagher
SVP, Chief Marketing Officer, UScellular

Michelle Miller
SVP, Global Marketing, K18 Hair

Meena Anvary
Head, Marketing, Banana Republic

Nina George
Chief Growth Officer, Leaf Home

Andrew Baker
Chief Executive Officer, Sesimi

Paul Volpato
Chief Technology Officer, Sesimi

Eric Edge
Managing Director, Advertising & Marketing, Alaska Airlines

Erika Peterson
Senior Director, Product Marketing, Sony Interactive Entertainment

Branden Cobb
Fractional Chief Marketing Officer, MarketingExec.us

Michael Seymour
Senior Director, Growth Marketing, SKNV

Kate Wade
Managing Director, Wade Strategy

Harpreet Sandhu
Executive Director, Market Access, Sumitomo Pharma

Marissa Nance
Founder and CEO, Native Tongue Communications

Amanda Bailey
Vice President Global Analytics, Activision

Malena Higuera
General Manager, Urban Decay

Sheila Marmon
Founder & CEO, Mirror Digital

Katharina Baron
Owner, House of Baron

Elena Nescio
Clinical Associate Professor of Marketing, University of Rochester

Julia Fitzgerald
Author and Former Chief Marketing Officer, Build-A-Bear

Vera Koch
SVP, Marketing, Happy Head

Sydni Craig-Hart
CEO and Co-Founder, Smart Simple Marketing

2024 Sponsors

GOLD SPONSORS:
• Canto
• Ceros

SILVER SPONSORS:
• PlayPlay
• Data Axle
• WongDoody
• Sesimi