The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.
Measure what Works
Advertising and marketing communication professionals know that sales and other measures are impacted by things outside their control. Pricing, product quality, selection, competition, distribution, and geopolitical and macroeconomic issues all influence sales and other results. The Summit Awards believes that heavy reliance on such data inaccurately reflects effective marketing and creativity.
Easy, Accessible Smart Investment of Promotional Dollars
The Summit International Awards removes many of the barriers that exist for effectiveness competitions. Whether a one-person firm, in-house marketing department, or large firm, all marketers should have the opportunity to have our efforts evaluated in an effectiveness competition that is uncomplicated, reasonably priced, and has spot-on evaluative criteria. The Summit MEA bases the judging criteria on the true purpose of advertising and marketing: to change, influence, or reinforce the consumer’s knowledge, attitudes, and beliefs.
Instead of relying on traditional measures, the Effectiveness Award offers an opportunity to demonstrate how you have overcome barriers and achieved your objectives and share how you assessed effectiveness. Judging assesses the following:
• The Big Idea – Strength of creative approach relative to the audience and product/service/idea. Strategies used to overcome barriers.
• Does it move the audience closer to action through the use of creative execution and strategic planning?
• Does it influence, change, or reinforce the knowledge, attitudes, or beliefs of the audience?