Survival Strategy: Finding a Marketing Strategy to Survive the Cost of Living Crisis | The Financial Services Forum | 5 July 2023 | Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK

The cost of living crisis and current economic situation have left a multitude of challenges for financial services, not least when it comes to strategic thinking. As finances become increasingly scarce and budgets are tightened, how do you find a new marketing strategy that fulfils your business goals whilst being resilient to the cost of living crisis?

Whereas some companies are doubling down on investing in their own brand, others are taking a different approach and cutting spend to focus down on result-oriented initiatives – but is there truly a one-size-fits-all approach to navigating the current economic downturn?

In this seminar we’ll take a look at a range of brand case studies and dissect just what it is they’ve been doing to develop new strategies during a period of prolonged economic downturn, from re-evaluating your channel mix and choosing the right channels to knowing when and where to start or cut marketing initiatives.