Sustainability in Digital Marketing Conference 2024 | BOUSSIAS | 20 March 2024 | OTEAcademy, 151 22 Marousi, Vorios Tomeas Athinon,Greece

It is a fact that digital marketing consumes great amounts of energy – it’s estimated that the Internet’s overall environmental impact is around 2-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2. It is time for this to change and the industry is taking action with major changes either being planned or being in the implementation phase.

The imminent impact to the value chain and stakeholders will be significant and all parties involved must be actively engaged and fully prepared. In this context, Boussias Events has designed a new conference to raise awareness about the issue, by presenting applied practices and policies from the international market, as well as perspectives from the Greek market.

Key Issues:
• Trends and Developments
• Measurement & Optimization
• Impact on Brands, Agencies, Publishers
• Best Practices & KPIs
• Tools and Solutions
• Collaboration & Standardization
• Compliance & Verification
• (Re)defining Competitive Advantage

• Who Should Attend?
• Advertisers and Brands
• Ad / Media / Digital Agencies
• Publishers / Broadcasters
• Ad Solutions Providers

2024 Speakers

Dimitris Beis
Data Analyst and Sustainability Manager, IAB Europe

Sarah Coften
Head of Innovation & Digital Strategy, Smithfield Agency

Karine Rielland Mardirossian
Managing Director Digital, Media.Figaro

Marion Cardona
Co-Founder & COO, Impact+

Anthony Falco
Global Director, Ad Net Zero

Laura Wade
Global Head of Sustainability Strategy, EssenceMediacom

2024 Sponsors

• EssenceMediacom
• OCM
• Teads