Tech CEOs, Transform Your Website from a Liability to an Asset 2023 | Gartner | 27 August 2023 | Webinar

Your website should be the cornerstone of your demand generation strategy, but too often it becomes the opposite. This complimentary webinar will help you reshape your messaging strategy and engagement tactics, transforming your website from good to great. We will contrast commonly pervasive “maker-centric” messaging elements with “outcome-centric” messaging that resonates better with today’s buyers. We will navigate two illustrative examples of buyer enablement content that you should prioritize on your site, so you can differentiate yourself in the market as buyers grapple with the wealth of information they encounter. Finally, we will walk through some of the most-common opportunities we encounter while assisting clients in transitioning their websites from liabilities to assets.

• Transition from maker-centric messaging to more audience-focused narratives
• Craft content that is coherent, engaging, and resonates with your target audience
• Identify opportunities for improvement using illustrative examples in your current strategy

2023 Speakers

Erin Lloyd Gordon
Director Analyst, Gartner

Eric Hunter
VP Analyst, Gartner