Technology For Marketing 2025 - Madrid | eShow News | 28 October 2025 | IFEMA Madrid, Av. del Partenón, 5, Barajas, 28042 Madrid, Spain

Take part in this event , the leading Digital Marketing fair and the main meeting point for professionals in the MarTech industry.

More than 400 leading exhibiting companies and more than 350 Keynote Speakers will meet to present the latest developments to more than 25,000 professional visitors.

This event will feature a main auditorium where the different technological advances that have been made in recent years and that can be applied in current marketing campaigns will be showcased. The best experts in the sector will share their success stories linked to topics such as:
• Social Intelligence
• Livestream shopping
• Google Analytics 4
• Improving customer loyalty
• Customer Data Platforms
• Digital marketing performance
• Account-based marketing
• Affiliate Marketing
• Influencer Marketing
• Metaverse and augmented reality
• Blockchain and its applications to marketing
• Big Data
• ChatGPT, artificial intelligence and SEO

2024 Past Speakers

Abel Otero
Growth Manager, ECOALF

Adrian Juan Ramos
Ecommerce Manager, Cantabria Labs, NDL-Pro Health

Aida Mas Candela
Digital Marketing & Ecommerce Director, MASQUEMAI

Albert Azua
AE Epinium, EPINIUM

Alberto Bravo
Co-founder, WAK

Alberto Feria
CEO, Alfa Business Holding

Alberto Guede
eCommerce Manager, DMI Computer

Alejandro Boxall
Co-founder and Head of Ecommerce, GreenIce

Alejandro Guiote Moreno
CEO, GOA Organics

Alexandre Fernandes
Country Manager Spain & Portugal, Klarna

Alfonso Sebastian
Vice President, Spanish Retail Association AER

Alina Caravaca
Marketing Manager, Loading

Alvaro Diaz
Key Account Manager and Amazon Specialist, Arcos

Alvaro Frechilla
Business Development Director, Zeta Global

Alvaro Garcia Hernandez
eCommerce Lead & KAM Pure Players, OPPO

Alvaro Gross Rodriguez
CMO, PadelPROShop

Ana Belen Garcia Luque
Chief Digital Officer, Pull & Bear (Inditex Group)

Ana Berzal
Solution Consulting Director, Genesys

Ana Leon
Key Account Manager, GfK

Ana Martinez Madarnas
Global Traffic Manager, LOEWE

Ana Varo del Rio
Marketing Manager, iGraal

Ander Hernandez
Development Manager, Tiralíneas Digital

Andrea Fernandez
E-commerce Activation Manager, Mondelez International

Andrew of Spain
CEO, 3dids

Andres Zozaya
Ecommerce & Digital Marketing Lead, Isostar

Angel Fernandez
Global Head of Marketing, BKool

Angel Garcia
E-commerce Manager, Alcalink

Antonio Bermudez de Castro
Chief Integration Officer Iberia, Publicis Groupe

Antonio Lugones
Head of Sales, Beintoo

Apollo Montero
Founder, Ibericomio.es

Arantxa Palacio
Country Manager Iberia, Genesys

Aroa Lopez
eCommerce Expert, Former Samsung

Aurelio Rubio Ros
SAP Product Manager and Presales Consultant, INFORGES

Aurora Montiel
Marketplace Digital Key Account Manager, Mitiendadearte

Aurora Sanchez
Co-Founder & CMO, Webmefy

Barbara Malet
CMO & Growth Expert for Startups, Scale-ups and SMB

Beatriz Gimenez
Country Director, PayPal Iberia

Beatriz Magro
CEO & Co-Founder, Komvida Organic Kombucha

Beatriz Officialdegui
Chief Marketing Officer, Destinia

Betty Lepina
CDO, Coosy

Borja Diez
COO, Konverting

Camilo Alvarez
Regional Marketing Manager Spain & LATAM, Doofinder

Carla Carrasco
CEO, Accountant

Carla Tarres
CEO & Co-Founder, Hanaley

Carlos Estevez
COO, Internet Republic

Carlos Montojo
Co-Founder and Co-CEO, MIM

Carlos Nadal
eCommerce Manager, A. VOGEL

Carlos Rodriguez
NSO Product Manager, Mail Boxes Etc.

Carlota Barruezo
Sr. Director & Chief of Staff, EMEA Revenue, Bazaarvoice

Carlota Berruezo
Director & Chief of Staff, Bazaarvoice

Carlota Modolell
Marketing & eCommerce Director, Encuentro

Carolina Agudo
Marketing and Ecommerce Director Europe, Plant Based BU

Carolina de la Calzada Sanjurjo
Digital Strategist – Board Member, Parfois

Casilda Bilbao
Communications, Advocacy & PR Manager, PIERRE FABRE

Catalina Navarro
Merchant Success Manager Iberia & LatAm, PrestaShop

Cesar Dominguez
Head of Operations, Blue Banana Brand

Cesar Naranjo
Digital Expert, B2chat

Chen Yue
Head of Digital - Global Digital Marketing & Ecommerce, Laboratorios PHERGAL SA

Christopher Aguilar
Chief Marketing Officer, La Martinuca

Clara Duran
Country Manager Spain, Remazing

Clara Martinez Garcia
Head of Performance Marketing, Civitatis

Cristina Ferreriro
Head of Ecommerce, Alma en Pena

Dani Rodriguez
Amazon Europe Manager, Spalding

Daniel Arochena
Tax Administrator, Avask

Daniel Puertolas Blanco
CEO and Co-Founder, Numéricco

David Buxeda
Co-Founder and CEO, FIK

Diana Valdes
E-commerce & Retail Media Specialist, Sigma

Diego Lagos
E-commerce Project Management, Creative Code

Dionisio Ugalde
CEO, PadelPROShop

Djuniet Astigarraga
E-commerce Manager, ASTIGARRAGA KIT LINE

Domagoj Miric
Global Head of B2B and Group Sales, Museum of Illusions

Dora Casal
Executive Director, Roberto Verino

Edgar Jimenez
Ecommerce Manager, Sabina.com

Eduardo Carrero
Ecommerce Manager, Renault Group

Eduardo Esparza
VP General Manager Iberia & Brazil, Webloyalty

Elena Leon
Partners & Strategic Alliances Director, Time Out

Elena Valdunquillo
Ecommerce Director, Women'secret (Tendam Group)

Elisabetta Zennaro
Senior Sales Manager, Blendee

Emilio J. Lujan
Managing Director, Moddo

Emilio Romay de la Vega
Sales Manager, Beintoo

Eric Sénéchal
Managing Director, PrestaShop

Hope Estrada
Founder, A Thousand Plans for Madrid

Eva Martin
SEO, LLYC

Eva Munoz Paniagua
Head of Private Marketing and Loyalty at Mobility & New Commerce, CEPSA

Eva Zaera
Associate Director Digital Commercial Development, Coca Cola Europacific Partners

Fabio Bin
Co-Founder and CMO, WeRoad

Fabio Frascella
Senior Sales Engineer, BigCommerce

Fatima Lerdo
Moderator, Head of Growth, SCALPERS

Felix Fontan Gutierrez
IT Solutions Director, CEPSA

Fernando Criado
CEO, GRAPHIC LINE

Fernando Pedraz
CEO & Co-Founder, Reveni

Fernando Sierra
Head of Indirect Tax - Spain, Avask

Francisco Gonzalez
Marketplaces Manager, BALENE

Francisco Martinez Herreros
Director of Digital Business, INFORGES

Frederic Vogel
CEO, Ukoo Web Agency

Gemma Garcia
COO, ROICOS

Gerardo Casas
Ecommerce Director, Toys“R”Us Iberia

Giulio Antonelli
Head of Enterprise Sales, AMAZON SHIPPING

Goncalo Carvalho
Country Head, Worten

Gonzalo Casado
CEO, Upango

Gonzalo de Caralt
Regional Channel Account Manager, BigCommerce

Gonzalo Torres
Country Lead, Spain, Shopify

Gorka Uranga
Country Manager, Mail Boxes Etc. Spain & Portugal

Gregorio Perez-Sauquillo
Iberia Sales Lead, Quantum Metric

Guillermo Barbera
Director of Ecommerce Sales, Samsung

Guillermo Garcia Hernando
CEO, ONESTIC

Hector Murciano
Account Executive, Shopify

Hector Pla
Co-founder, E-commerce & Marketing Manager, DECÁNTALO

Helena Fernandez Prat
B2C Marketing Manager, SEQURA

Ignacio Bruyel
Trade Marketing Communications Strategy Manager, Signify

Ignacio Diego Carbajosa
Country Manager, Blip Spain

Ion Vidaurreta Guerin
Co-CEO, DECOWOOD

Isabel Cucalon
Digital Director, Germaine de Capuccini

Isabel Jimenez
Head of CPG & Retail Spain, Unlimitail

Isidro Sanchez-Crespo
Director of the Master's Degree in Marketing at the European University, CEO of The Sensory Lab

Ismail El-Qudsi
CEO, SocialPubli.com

Ismael Simon
Founder, New Sector

Ivan Lluch
AI in Retail Manager, Publicis Groupe

Ivan Torrent
CEO, Indexeo Marketing

Jaime Arostegui
Demand Generation, Samsung

Jaime Cerdeira
Merchant & Acquiring Business Development Senior Manager, Visa

Jaime Chapatte Box
IT Director, Padel Nuestro

Jaime Landeta
CEO, Apodemia

Jaime Moro
CEO, Tiralíneas Digital

Jaime Porta
Germinal

Javier Dominguez
CEO, Padeco Global

Javier Fontanals
Ecommerce Director, BIMANI

Javier Molero
Marketing Paradise, Marketing Paradise

Javier Moral
CEO, Disruptive

Javier Moya Llopis
Head of Digital at Dominion Commercial, Phone House

Javier Tapia
Lead Director Business Development, TheTradeDesk

Jesus Gordillo
Chief Innovation Officer, Isalud

Jesus Hernandez
Deputy Director of La Vaguada, La Vaguada

Jesus Sancho Cubino
Head of Retail Media Carrefour Links Spain, Carrefour

Joan Sucias
CEO, The Ugly Monkey

Jorge Garcia
Founder, Marketing Paradise

Jorge Gonzalez
Head of Iberia & LatAm, PrestaShop

Jorge Pelaez
CEO, Pharma2Go

Jorge Salazar
Data & Information Officer, Kave Home

Jose Carlos Cortizo Perez
CMO & COO, Product Hackers

Jose Luis Campos
Kam Ecommerce, NS-Group

Jose Luis Ferrero
Managing Director, Publicis Groupe Spain

Jose Manuel Viseras
Digital Marketing Manager, Cigna Healthcare Spain

Jose Maria Tejero
Country Manager Iberia, Skeepers

Jose Maria Visconti Caparros
Marketing Category Director, ESIC

Juan Alcantara
Head of Business, ONESTIC

Juan Garrido
Ecommerce Director, GAME STORES IBERIA

Juan Jesus Roldan Bermudez
CTO, Paratureforma

Julian Belardi
Innovation, Partnerships & New Services, Mas Orange

Julian Martin
Head of Payments and Partnerships, Miravia

Karla Hernandez Zaldivar
Global Social Media Insights Manager, Booking.com

Laura De Luque
Media & Traffic Lead, Global Hue D2C, Philips Hue

Laura Ramirez
Global Digital Business Director, ONE OF 50

Laura Sanchez
Senior Project Manager, STC

Leticia Rodriguez
Partner Page Executive, Page Executive

Leticia Vargas
COO, Hanaley

Libe Fernandez Torrontegui
CEO, Tokentrotter

Livia Mateus
Global User Experience & Optimization Manager, Affinity Petcare

Garcia plains
Brand & PR Manager Spain and Portugal, Atida/Mifarma

Luis Aragones
VP of Sales, EPINIUM

Lola Garau
Ecommerce and Digital Marketing Manager, Something Nice

Lourdes Ferrer
CEO & Founder, PERCENTIL

Lucia Marino
Marketplaces & Paid Media, LLYC

Lucy Telford
Head of e-Commerce Spain, Mondelez International

Luis Canada
Founder, FITstore

Luis Vegas
Co-founder, The New Retail Business School

Luis Zamora
Account Director, Client Services, PUBLICIS HEALTH

Macarena Alonso Bravo
Business Development Officer, Avask

Manuel Beltran
CX & Digital Workplace Director, EVOLUTIO

Manuel Echevarria
CEO, ECOALF

Marc Feu
Head of Retail Media Demand Spain, Portugal & Italy, Criteo

Marcelo Nunez
Country Manager Spain, Mailchimp in Spain

Marco Ruffa
Digital Transformation Director, Pinko

Maria Avila
Head of eCommerce & Digital Marketing, MAJORICA

Maria Cabero
Marketing, Communication, Social Media & Product Manager, Finocam

Maria Lazarus
Director of Development and Marketing, Adigital

Marian Torres
eCommerce & Paid Media Specialist EMEA & SA, Beam Suntory

Mariano de Mora
Founding Partner, Rubricae

Marietta Morales
Founder and Commercial Director, Vismar

Marina Clarimon
D2C eCommerce Manager, MAHOU SAN MIGUEL

Mario Fontan
Online Business Director, COLORBABY

Marta Gil
Moderator of the Panel - Head of Speaking, Chief's

Marta Montero
Key Account Manager, eCommerce & Marketplace Specialist, NDL PRO HEALTH

Marta Panera
Head of Marketing and Communications in Iberia, France and Benelux, FOREO

Marta Ruiz-Cuevas
CEO, Publicis Groupe Iberia & Mexico

Melda Hamarat
Global Head of E-commerce, Unilever Ice-Cream, UNILEVER

Melis Soysal
Senior Partner Manager, Shopify

Melquiades Trains
Retail Director EMEA & LATAM, NTT DATA

Merce Perez Falco
Director of Ecommerce, POPA

Mercedes Larrañaga
Account Manager, Retail Team, GfK

Mia Beneset
Marketing and Digital Manager, NAF NAF Spain

Miguel de Arespacochaga
Country Manager, Sovendus

Miriam Invarato
CRM Manager, ALCAMPO

Miriam Lopez
Co-Founder & CMO, MAIKAI PETS

Monica Brunio
eCommerce Manager, Sepiia

Monica Medina
Digital Commerce Lead Spain, Haleon

Montserrat Lavilla
Chief Marketing Officer, Sotysolar

Nacho Abad Barcenilla
Account Executive, Shopify

Natalia Martinez De Cestafe
Digital Marketing & eCommerce Manager, Signify

Nathan Rouquet
Head of Sales for Spain and France, GetResponse

Nestor Murillo
CEO, Moldiber

Nicolas Fournie
Head of Southern Europe, Mangopay

Olivia Arcancho
Strategic Marketing Director, Alain Afflelou

Oscar Nogueras
CEO, Ontranslation & Interpretation

Pablo Callejon Muzelle
CSO & Founder, Rocket Digital

Pablo Lopez Carmona
CEO, SILBON

Pablo Martin-Caro
Head of Digital Area, PABLOSKY

Pablo Moscoloni
CEO, AllZone

Dove Lumbreras
Country Manager, CJ Affiliate Spain

Paola Garcia
Channel Manager Iberia & LatAm, PrestaShop

Patricia Anover
General Director, Lekkerland Spain

Patricia Carballedo
Managing Director, AER

Patricia Corral Duenas
Head of Retail Media Sales, DIA

Paul Mas
Senior Account Executive, Shopify

Paula Cabeza
Customer Success, Channable Iberia

Paula Gonzalez
Digital Marketing Manager, Creative Code

Paula Miquel
Marketplace Key Account Manager, Cocunat

Pedro Cano
Co-CEO, Lucatex Iberica, SL

Pedro Diaz Yuste
Director of Digital Health, Savia (Mapfre)

Pedro Salazar
Digital Director, CREATE

Pelayo Pando
Corporate e-Commerce Director, Parques Reunidos

Pelayo Gate
Head of Growth, SaveFamily

Pepe Ortuño
Ecommerce Manager, Padel360 Group

Pepe Talavera
CEO & Co-Founder, MundiMoto Group

Pierpaolo Quinto
E-commerce Manager, MBE Worldwide

Pilar Cantariño
Talent Business Partner Lead Iberia, Publicis Groupe

Pilar Magro
General Manager and Marketing Director, Apodemia

Pilar Martin
eCommerce Manager, PUROEGO

Priscilla de Carvalho Serff
Head of Social Media, Brico Depôt Iberia

Ramon Lopez-Lax
Chief Operating Officer, Digital Brand Lab

Ramon Portilla
AER Member, Customer Experience, Insights and Analytics Expert, AER

Raul Alvarez Sanchez-Roda
CMO, ROICOS

Raul Corregidor
Head of Digital Analytics, Kenay Home

Raul Nunez-Romero Lopez
Partnerships Lead, Qonto Spain

Richard Abuani
Senior Solutions Architect, Shopify

Ruben Floro
CX Solutions Specialist, EVOLUTIO

Salvatore Cospito
Chairman of the Retail Media Commission, IAB

Samuel Rodriguez
CEO & Co-Founder, EcommerceNews

Sandra Simon
Account Executive, SALESmanago

Sandra Zarate
Director of Digital & Marketing, Brico Depôt Iberia

Santiago Alfaro
Business Development, Channable Iberia

Sara Esteves Ayuso
Head of Operations and HSE in Distribution at Commercial & Clean Energies, CEPSA

Saskia Rosset
Ecommerce Marketing Manager, Affinity Petcare

Saul Alonso
CMO, BIPI

Sebastian Duque
Regional Manager, INSIDER

Sebastian Jaimovich
Solution Engineer, PrestaShop

Sebastian Rodriguez
Head of Advertisers, Awin Global

Sergi Rueda
Project Manager | Product Manager, Fischer Iberica

Sergio Fernandez De Isidro
Enterprise Account Executive, Shopify

Sheila Alvarez
Moderator. Head of Sales, App Marketing News

Silvia Chaver Muñoz
Digital Manager, LVMH Fragrance Brands

Silvia Garcia Vega
eCommerce Assistant, VARMA

Silvia Sanchez
Senior E-Commerce Consultant, Remazing

Sonia Villalba
Head of Advertising, ROICOS

Stefano di Loretto
Head of Operations EMEA, Avask

Teresa Moreno
Head of Brand & Communications, PcComponentes

Thomas Carreno
Omnichannel Data Manager, MAHOU SAN MIGUEL

Valentine Delbauffe
Head of Partnerships Europe, Northfork

Valeria Bellani
Founder & CCO at Shalion, Shalion

Veronica Lopez
Digital Retail Lead, COFARES

Veronica Olivares
Chief Marketing Officer, Sepiia

Veronika Nikolaeva
eCommerce Director, ALCAMPO

Vicente Moya
Co-founder, E-lentillas.com

Victor de la Fuente Abarca
Global Commerce Digital Shelf Lead and RDM, Nestlé

Victor Naranjo
CEO, La Martinuca

Vincenzo Morla
General Manager, RevuPay

Xavier Colome
Digital Director, CASTAÑER

Yolanda Bayon de Diego
Marketing & Ecommerce Director, DECIMAS Group

Yuqiao Wang
President, Chinese Talent Association Spain

Zsofia Nagy
Tax Technology Solutions Manager, Avalara

Zuzanna Kiniewicz
Head of Partner Marketing Spain, Klarna