The 14th China Digital Marketing And Ecommerce Innovation Summit 2024 | ECV International (Shanghai) | 27 March 2024 | TBA, Shanghai, China

Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend.
Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers. Content commerce is gradually characterized by three key features: capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain.

The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.

Highlights
• Digital Operations Practices for Retail Brands
• Empowering E-commerce Operations with AIGC: Driving E-commerce Intelligence Development
• Rationalizing the Online and Offline Channel Strategies for Jewelry Brands to Achieve Growth
• Expanding the Boundaries of Cross-Promotion for Brands
• How to Utilize Data Science for Precise Identification and Innovate Social Content for Brand‘s Key Targeted Consumers
• ABM+AI: Unveiling Key Strategies for To-B Growth
• Seizing Opportunities for Marketing Growth in the AIGC Era for B2B Enterprises