The CX Factor: Transformation Programmes 2019 | Financial Services Forum | 9 May 2019 | State Ideareboot, Eden House, 8 Spital Square, Spitalfields, London E1 6DU, UK
Venue
State Ideareboot
State Ideareboot, Eden House, 8 Spital Square, Spitalfields, London E1 6DU, UK
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| Event Date |
Thu May 9 BST (over 5 years ago)
In your timezone (EST): Thu May 9 4:00am - Thu May 9 6:30pm |
| Location |
State Ideareboot
Eden House, 8 Spital Square, Spitalfields, London E1 6DU, UK |
| Region | EMEA |
Details
Businesses are waking up to the fact that transformation programmes aren’t doing what it says on the tin. Why and what needs to change?
The traditional CIO / IT-led change programme is missing the point and failing to deliver. Marketing needs to take the lead by putting the customer needs front and centre to deliver the type of growth and efficiencies that the C-suite demands.
To deliver real value (at pace) every area of the business (from marketing, digital, business change through to finance, operations etc etc) needs to realise the value they can contribute to delivering successful change programmes.
Technology, whilst an extremely important component is only one of many, with businesses often forgetting about people/skills capability, processes and the customer.
In this session we consider the strategy that marketing teams need to adapt to deliver real change.
Speakers
2019 Speakers
Dominic Traynor
Global Head of Digital Experience, BNY Mellon
Marcus Oughton
Group Director of Digital, Simplyhealth
David Bower
Interim Head of Change, Sanlam