The Evolution of Financial Marketing 2021 | QUBE Events | 18 March 2021 | Webinar

Join QUBE Events for The Evolution of Financial Marketing - this impactful webinar looks at expert perspectives on digital marketing trends and strategies impacting businesses in 2021 and beyond. The ability for businesses to maintain brand purpose, build resilience, adopt new engagement strategies and establish customer loyalty will be paramount to survival.

Learn more about MarTech Innovation which is new on the horizon with technologies that will help marketers remain resilient in fluctuating business environments and includes customer data ethics, real-time marketing, artificial intelligence, personalization engines, loyalty metrics and location intelligence.
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The Evolution of Financial Marketing is the meeting point for future oriented financial marketing enthusiasts. Participate in exciting discussions around the latest marketing trends, digitalization, regulations, innovation and technology.

What's Coming Up?

• The Leading Marketing Strategies in The Financial Sector
What are the key trends shaping the post-pandemic future of financial marketing? Advanced analytics and the adoption of loyalty marketing solutions. Learn how Social Media is becoming the leading channel for purchase and hear more about the top affiliate marketing strategies.

• Embracing The Martech Revolution
How have digital demands changed the role of the CMO? Learn more about how to find new prospects, strengthen marketing strategies and drive customer loyalty by implementing AI and ML? Hear the latest about how Robo-Advisors and Blockchain are implemented as well as more about the leading campaign effectiveness strategies to adopt.

• Customer Experience In Modern Financial Marketing
How is digital transformation driving customer experience? Hear best practices for CX in financial services and how to effectively use data-driven campaigns and integrate your CMS to increase sales. Learn more about the powerful tactics for website personalization that is boosting conversion and much more…

Why attend?

• Hear key industry insights on latest issues
• Learn latest tips and trends in Financial Marketing
• Attend remotely from anywhere in the world
• Enjoy interactive Q&A sessions with global experts
• Fits into your working day in under 2 hours
• Plan your marketing and business strategy

2021 Speakers

Fabrizio Ballarini
Head of Organic Growth and SEO at TransferWise

Smita Gupta
Global Head of Platform, Apps & Marketplaces Marketing at Finastra

Jas Shah
Founder and Product Consultant at bitsul

Jenny Gaffner
Head of Marketing at BNP Paribas Personal Finance

Victor Efthimiades
Executive Director, Axiom Consulting

Shiri Grosbard
Head of Culture & Innovation at AppsFlyer; Co-Founder at G-CMO

Christoph Kullnig
Head of Group Marketing at Raiffeisen Bank

Marius Nedelcu
Chief Marketing Officer at TransferGo

Lilly Pavlou
Director, QUBE

Marta Baranowska
Head of Production, QUBE Events