The Experience Economy 2022 | S&P Global Market Intelligence | 30 March 2022 | Online
Venue
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| Event Date |
Thu Mar 31 UTC (over 2 years ago)
In your timezone (EST): Wed Mar 30 8:00pm - Wed Mar 30 8:00pm |
| Location | Online |
| Region | All |
Details
Over the years, improving the customer experience has remained the top driver for digital transformation. What were once aspirational views of innovative digital experiences are now requirements for future immersive experiences for both business-to-consumer and business-to-business markets. The race for relevance means organizations must measure and align future technology investments to improve convenience, context and control for both customers and the employees that support them. This requires a shift to the cloud and investments in real-time data-driven experiences. Leaders show an increase in equity and 25-point differential improvement in new metrics.
In this webinar, we will discuss how businesses must elevate the importance of information technology (IT) and business agility with an eye toward accelerating the pace of transformation to embrace a modern approach to improving customer experiences from core to edge, as innovation and resiliency are critical to survival.
Speakers
2022 Speakers
Jer Hong Phua
Managing Director APAC, 451 Advisory, S&P Global Market Intelligence
Sheryl Kingstone
Research Director, 451 Research