The Future of Fintech Marketing: Trends and Predictions for the Year Ahead 2025 | Informa | 12 May 2025 | Webinar

As the fintech sector continues its rapid evolution, 2025 marks a critical moment for marketing leaders to rethink strategies, embrace new technologies, and tackle emerging challenges. This webinar brings together industry experts to unpack the findings of the latest event, offering fresh insights into where the sector is heading and how marketers can stay ahead.

From the expanding role of AI and hyper personalisation to the growing importance of brand building, community led growth, and agile go-to-market (GTM) strategies, we’ll explore what’s driving innovation and how businesses can thrive amid economic pressures and shifting buyer expectations.

Whether you’re a CMO, growth marketer, or fintech founder, this session will arm you with the knowledge and practical tips you need to future-proof your marketing efforts and lead with confidence.

What we’ll cover:
• The biggest fintech and financial services trends shaping 2025
• The technologies CMOs are prioritising to streamline processes and boost impact
• Why marketers are leaning into video, thought leadership, and community marketing
• How to navigate challenges like resource constraints and ROI measurement
• What successful GTM strategies look like in today’s fast-changing market
• Long term predictions for fintech marketing and how to stay resilient

2025 Speaker

Paul Hindle
Editor, FinTech Futures