The Gartner 2023 Tech Marketing Benchmarks: Optimize Your Marketing Budget & Mix 2023 | Gartner | 7 August 2023 | Online
Venue
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| Event Date |
Tue Aug 8 UTC (over 1 year ago)
In your timezone (EST): Mon Aug 7 8:00pm - Mon Aug 7 8:00pm |
| Location | Online |
| Region | All |
Details
Unpredictable market conditions are impacting technology marketing teams and their ability to create effective programs that generate revenue. To optimize technology marketing strategies, technology marketers should leverage their peers’ marketing benchmarks to guide 2023–2024 marketing plans, including investment priorities and the mix of demand generation across channels, content, and calls to action. This complimentary webinar will reveal insights to support technology marketing teams with budget and program planning during turbulent times.
• Analyze marketing investment trends to be used during current and future planning cycles
• Determine the right channel mix across usage, effectiveness, and budget allocation
• Optimize content and calls to action along the buying journey
Speakers
2023 Speakers
Jenifer Silverstein
Sr Director Analyst, Gartner
Amy Jenkins
Sr Director Analyst, Gartner