The Marketing Moment: Evidencing the Value of Marketing 2023 | The Financial Service Forum | 14 June 2023 | Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK
Venue
Instinctif Partners
Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK
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| Event Date |
Thu Jun 15 BST (over 1 year ago)
In your timezone (EST): Wed Jun 14 7:00pm - Wed Jun 14 7:00pm |
| Location |
Instinctif Partners
65 Gresham St, London EC2V 7NQ, UK |
| Region | EMEA |
Details
With the endless cycle of boom and bust, how can marketing ensure it is part of the long term strategic thinking that allows it to work with the cycles, not be a victim of them?
How can marketing integrate itself properly at board level to ensure that when costs are under pressure, the marketing budget is not the first to go? With a balance of evidenced results and persuasion, can marketers effectively define their role and its importance within a wider business setting?
With a new downturn comes the same old question. With technology, analytics & A.I, will it be different this time? Marketers have new and exciting tools at their disposal that allow them to speak the boardroom language and engage the CFO. How can marketers be empowered and confident in defending budgets and also advocating for a greater role for business strategy?
Speakers
2023 Speakers
Joanne Merecido
Head of Marketing & Group Business Development, LEAP
Richard Benton
Director of Performance Marketing, Personal Group
Abba Newbery
Chief Marketing Officer, CIRCA5000
Vincent Hooplot
COO & Chief Strategist, Fundamental Media