Venue
TBA
TBA, Ho Chi Minh City

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Event Date Tue Sep 24 WIB (8 months ago)
In your timezone (EDT): Mon Sep 23 1:00pm - Mon Sep 23 1:00pm
Location TBA
Ho Chi Minh City
Region APAC
Details

Join us this September for an innovative twist on our summit series. At this exclusive event, we’re focusing on immersive, themed discussions to explore key topics in depth. We will impart the latest knowledge and foster a space where challenges are met with insights. Your perspectives are invaluable; we’re here to validate and invigorate your strategies and ideas.

To guarantee an interactive and high-quality experience with assured participation, we’ve capped attendance at 80 exclusive seats. Dive into comprehensive subjects like Customer Lifetime Value, AI-Enhanced Customer Experience, MarTech Stack Optimisation, Engagement Marketing and beyond. Don’t miss this chance to be part of a transformative conversation.

Topics:
MarTech Adoption:
• MarTech Adoption Hurdle
• Localisation / Globalisation
• Scalable MarTech

AI in MarTech:
• Marketing AI Tools Case Studies
• Practical Benefits of AI In Marketing
• Avoiding “AI Washing” & AI Fatigue

Customer Retention:
• Customer Lifetime Value
• Loyalty Marketing
• Customer Centricity

Customer Data:
• Customer Data Platforms Enhancement
• Data Centric Culture Across Organisation
• A Single Customer View

Speakers

2023 Past Speaker

ThaiHa Hoang Bui
Head of Marketing, Orient Commercial Bank (OCB)

Fred Trat
Chief Marketing Officer, FamilyMart

Mauro Figueiredo
Director, MarTech & Center of Excellence, Techcombank (TCB)

Thuy Anh Nguyen Do
Director, Brand & Marketing, Vietnam, The Ascott Limited

Cong Doan Dang
Digital Acceleration & Marketing Lead, McDonald's Vietnam

Nhu Phi Nguyen
Director, Marketing & Communications, Global Marketing, Schneider Electric

Ming-yu Robert Chen
Vice President, Engineering, Appier

Lan Phuong Truong
Head of Marketing, Pinetree Securities (Hanwha Investment & Securities)

Yen Ngoc Nguyen
Head of Marketing & Communications, Siemens Healthineers

Minh Tuan Vo Dang
Former Head of Marketing, Levi's, Dockers, Owndays, Banana Republic, Au Chau Fashion & Cosmetics

Chau Le Hong Bao
Portfolio Lead, Cargill

Hanh Mai
Head of Marketing & Trade Marketing Vietnam, Anheuser-Busch InBev

Kenny Le
Former Head of Customer Loyalty & Retention, Customer Care & Customer Success, a Leading Global Insurance Company

Duy Anh Le
Head of MarTech, Talentnet

Sponsors & Partners

2024 Sponsor

SUPPORTING SPONSORS:
• Integral AD Science
• Braze
• Appier
• Twilio Segment
• Zendesk