The MarTech Summit Customer Experience 2024 | The Martech Summit | 14 May 2024 | etc.venues Fenchurch Street, 1st floor, 8 Fenchurch Pl, London EC3M 4PB, UK

This event focus in London is designed to unite the brightest minds in the industry, providing a platform for discussions on the ever-evolving landscape of MarTech with CX at its heart. Our carefully curated agenda will cover a full journey of customer experience, including journey mapping, loyalty programs, proactive customer engagement, omnichannel consistency, technological integrations, evolving customer expectations and much more.

By attending this summit, you will exchange insights with the best in the field and forge valuable connections that can elevate your marketing strategy to new heights, ultimately fostering customer satisfaction, loyalty, and advocacy for your organisation.

This summit is designed for senior level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Digital Experience | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | DXP | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | AI | Social Media Marketing | Hyper-Personalisation | DEX | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy | Digital Storytelling

Topics
Artificial Intelligence (AI) in CX
01. Personalisation and Hyper-Personalisation
02. GenAI
03. Predictive Analytics & Machine Learning for Customer Behaviour
04. Ethical AI and Data Privacy
05. Sentiment Analysis & Emotional AI Analysis
06. Chatbots and Virtual Assistants
07. Voice and Natural Language Processing (NLP)
08. AI-Enhanced Customer Feedback and Surveys
09. AI-driven Customer Retention Strategies
10. Augmented Reality (AR) and AI in CX

Building a Customer-Centric Organisation
01. Unified Cross-Channel Consistency
02. Omnichannel Integration and Personalisation
03. Real-time Engagement
04. Digital Experience
05. Next-Gen CX
06. Customer Service
07. Omnichannel Marketing
08. Cross-Device Consistency & Mobile-First Omnichannel Strategies
09. Real-Time Omnichannel Analytics
10. Omnichannel Attribution Modeling

Next-Gen Customer Insights & Engagement
01. Lifecycle Marketing Automation
02. AI for Customer Segmentation & Targeting
03. Behavioural Trigger Campaigns
04. Marketing Automation
05. Cross-Channel Marketing Automation
06. Lead Nurturing Management and Automation
07. Marketing Analytics and Automation
08. Balancing Automation and Human Touch
09. AI-Powered Marketing Automation
10. Workflow Automation

Customer Journey Mapping
01. Touchpoint Analysis
02. Customer Lifecycle Mapping
03. Customer Lifetime Value
04. Customer Journey Mapping with AI
05. Multi-Channel Real-Time & Persona-Based Journey Mapping
06. Integration of Customer Feedback
07. Emotion-Centric Journey Mapping
08. Mobile Customer Journey Mapping
09. Mapping B2B Customer Journeys
10. Measuring ROI of Journey Mapping
11. Experience Optimisation

2024 Speakers

Patrick Zinga
Digital Media, Data & MarTech Lead, Heineken

Saurabh Bahadur
Head of Insight & Customer Experience, LRQA

Katheryn Thomas
Senior CRM Manager, LOCCITANE

Paul Szumilewicz
Chief Customer Officer, Private Banking Firm

Deon Pillay
Head of Marketing Operations, Legal & General Investments Management

Katie Slater
Head of Commercial Operations & Customer Experience, AX

Alessandra Canavesi
Head of Digital Marketing & Customer Experience, AXA Investment Managers Alts

Viviane Williams
Brand & Communications Manager, Knauf

2024 Sponsors

• Twilio Segment
• Hightouch
• Optimizely
• Brandwatch
• Marigold
• HCLTech
• Monsido