The Media Insights & Engagement Conference 2022 | Informa Connect | 23 May 2022 | Grand Hyatt Nashville, 1000 Broadway, Nashville, TN 37203, USA

Join your insights peers at The Conference to uncover the latest in measurement and engagement strategies, and explore new opportunities with insights-rich decision making.

Covering the topics you need to know:
Power Shifts in Media
• Digital vs. Linear
• Consumer Bundling
• Acquisitions & Fragmentation
• How Coming Out of Quarantine Will Impact Consumption
Representation in Media
• Targeted Segmented Audiences
• Representation Beyond the Screen
• Multi-Cultural & Multi-Generational Inclusion
• Audience Influence Over Culture & Content
• International Audience
Beyond Content - Strategies for Differentiation
• Innovative Partnerships
• Distinguishing through Non-Traditional Offerings
• Fan Engagement/UX
• Business Strategy for a Growing Digital Audience
Future Forward
• The Metaverse
• Gaming
• NFTs
• Transactional Screens
Data World
• Artificial Intelligence to Improve Efficiency
• The Search for a Universal Standard of Measurement
• Predictive Models for Content
• Information Sharing - Data for Business Strategy Decisions

2022 Speakers

Radha Subramayan
Chief Research & Analytics Officer, CBS

Jimmy Yeary
CMA & ACM Award-Winning Songwriter, Lead Singer, Grammy Award-Winning Group, SHENANDOAH

Evan Shapiro
Owner/Producer, eshapTV

Megan Barbe
Vice President of Consumer Insights, Crown Media

Karen Barnes
Associate Director, Solutions, Fuel Cycle

Angel Bellon
Senior Director, Creative Strategy & Cultural Intelligence, Velocity ViacomCBS

Mike Bloxham
Executive Vice President, Global Media and Entertainment, Magid

Bob Bress
VP, Head of Data Science, Freewheel, A Comcast Company

Gavin Bridge
Senior Media Analyst, Variety's VIP+

Idil Cakim
Senior Vice President, Research and Insights, Audacy

Michael Capretta
VP, Global Research, Insight & Analytics, WarnerMedia

Ben Carlson
SVP and General Manager of Film, Television, and Streaming, MarketCast

Vera Chien
Executive Director, Digital Platforms & Strategy, Warner Bros. Entertainment

Audrey Cochran
VP of Research, TV One

Andy Davidson
Head of Data Strategy & Analytics, ENGINE

Mike Durange
Senior Consultant, Hub Entertainment Research

David Evans
Chief Product Officer, Collage Group

Mark Fogelberg
Head of Agency Partnerships & Programmatic Sales, ENGINE

Federico Garza
SVP, Strategy & Insights, Telemundo

Jon Giegengack
Principal, Hub Entertainment Research

Gabriel Gontijo
Head of Client Insights, Facebook, Meta

Steve Grant
Senior Vice President, Human Intelligence, Horizon Media

Nellie Gregorian
President, Fluent Research

Laura Heller
Ad Sales Research Vice President, Crown Media

Katie Hillier
Chief Digital Anthropologist, The LiiV Center

Natasha Hritzuk
Head of Consumer Research, WarnerMedia

David Iudica
Director, Vertical & Scaled Research, Meta

Peter Leimbach
Senior Vice President, Ad Sales Research, FOX Sports

Peter Leimbach
Senior Vice President, Ad Sales Research, FOX Sports

Nathan Lindberg
Commercial Director, Gaming, SuperAwesome

Claudio Marcus
VP, Strategy, Comcast Advertising

Ashley Matts
SVP, Business Insights & Strategy, NBCUniversal

Jane McGonigal
Futurist & Author, Imaginable

Jan Neumann
Vice President of Machine Learning, Comcast

Heather O'Shea
Global Head of Ad Research and Insights, Snap Inc.

Angela Ojeda
Director, Consumer Insights, Nick Animation Studios

Theresa Pepe
Vice President, Ad Sales Research, Warner Bros. Entertainment

Debi Pomerantz
SVP, Global Consumer Insights at discovery, Discovery Inc.

Daniel Ramos
Director, Consumer Insights, Nickelodeon

Kent Rees
General Manager & Chief Marketing Officer, FAST Studios

Maria Rua Aguete
Senior Research Director, TV, Video and Advertising, Omdia

Jason Schneider
Chief Revenue Officer, Resonate

Peter Scott
Vice President of Emerging Media & Innovation, WarnerMedia

Reggie Shah
Senior Director of Research and Insights, Audacy

Salim Sitaflawalla
AVP, Consumer Insights/Competitive Intelligence/Media Performance, AT&T

Dana Sparber
VP, Client Strategy & Insights, NBCUniversal

Robin Tang
Director, DMED Content Planning & Analysis, Disney

Robin Thomas
Executive Vice President, Consumer Insights, Strategy and Analytics, Crown Media Family Networks

Paula Tripp
SVP, Consumer Insights, BET Networks

Dounia Turrill
SVP Film, TV & Streaming, MarketCast

Karen Vega-Porcelli
Vice President, Ad Sales Research & Insights - Marketing & Ops Strategy, ViacomCBS

Alex von Krogh
VP Global Insights, Whip Media

Andrew Wallenstein
President and Chief Media Analyst, Variety's VIP+

Lauren Zweifler
SVP Insights & Research, NBCUniversal

2022 Sponsors

GOLD SPONSORS
• Helixa
• Hub Entertainment Research
• Magid
• MarketCast
• MRI-Simmons
• Resonate

SILVER SPONSORS
• Collage Group
• ENGINE
• Fluent Research
• Fuel Cycle

BRONZE SPONSORS
• Crown Media
• DISQO
• Ipsos
• KnowledgeHound
• Mercury Analytics
• Pulsar
• Toluna
• Warner Bros. Discovery
• Whip Media