The Social Shake-Up 2021 | Access Intelligence, LLC | 22 September 2021 | Hilton Atlanta, 255 Courtland St NE, Atlanta, GA 30303, United States

The only social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement.

The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America. With a speaking faculty featuring carefully curated speakers and attendees comprising of social media’s top movers and shakers, you’ll get ideas to move yourself and your brand forward.

You’ll hear from marketers who understand the place of social in business and you’ll participate in provocative discussions about what’s next and how you need to prepare. Whether you’re with a consumer, business-to-business or nonprofit, a small, medium or Fortune 50 company, The Social Shake-Up will have something for you.

We’ll have interactive sessions, case studies, panel discussions, fireside chats and clinics focused on social strategy, integrated comms, customer experience, video, monitoring, data, Facebook, Snapchat, Instagram, Twitter, LinkedIn, content marketing, mobile, crisis management, podcasting, blogging, social good, visual storytelling, paid social, organic social, SEO, online communities, customer mapping, talent retention, measurement and social commerce.

Every speaker will share an example of out-of-the-ordinary social media success; if the initiative did not shake things up in some way, you won’t hear about it
We will respect your time and intelligence. In other words, no duds on stage, and no sessions that run over.
We understand your need for flexibility, so all our sessions and speaker materials will be available for download in case you miss anything.

2021 Speakers

Mikelle Street
Director of Social Media and Audience Engagement

Sarah Kitlas
Sr. Director, Social Strategy & Partnerships

Chaia Raibon
Senior Social Lead

Tomika Depriest
Senior Director of Communications for Emory Campus Life, Emory University

Rebecca Dorfman
Public Relations and Branded Content Director, Zumba

Falynne Finagan
Americas Social Media Leader, EY

Taylor Alston
VP, Social Media & Community Management

Nkongho Beteck
Sr. Manager of Social Media and Digital Content

Seth Arenstein
Editor, The Social Shake-Up

Kelly Stone
Sr. Director, Digital Strategy, CompTIA

Micah Hart
Creator & Host, Who Knows One?

Dwayna Haley
EVP, North American GrJustin Bowth Lead, Porter Novelli

Andrea Hamilton
CEO & Co-Founder

Tammy Lay
Social Media Manager, Primerica

Mark Avera
VP, Porter Novelli

Ashley Cooksley
Managing Director, North America

Amy Gilbert
Head of Social

Rich Ferraro
CCO, Glaad

Ranjan Goswami
SVP, Customer Experience, Delta

Lauren White
Sr. Manager of Digital Marketing & Communications, Interface

Kaitlin Shea
Social Media Specialist, The Weather Channel

Nikkia Adolphe
VP, Communications

Ashleé Lindo
VP, Social Media Group Manager

Carissa Mastry
VP, Account Management, Thumbstopper

Matthew A. Brown
President & CEO, Thumbstopper

Romey Louangvilay
Head, Communications and Creative Director, ELMNTL

Alex Kuntz
Public Relations Specialist, ECMC Group

Sabrina Merritt
CEO & Founder, October Social Media

Tanya Sam
Tech Investor & Real Housewife of Atlanta

Jim Nickerson
Lead Instructor, Digital Marketing, General Assembly

Dave Quinn
Entertainment Journalist

Sarah Kitlas
Sr. Director, Social Strategy & Partnerships, Warner Media

Rachel Coffey
Social Marketing Manager, Le Creuset

Marcus Matthews
Senior Manager of Social Content, The undefeated

Ivan Ruiz
SVP Digital, Goodfuse

Mara Butts
PR Pro and Social Media Strategist, Hexagon

Jasmine Teer
VP Strategy, SGPRM

Malerie Thornton
Social Media- Community Management Lead, The Home Depot

Brianna Huff
Assistant Vice President, Enterprise Content Strategist, Citizens Bank

Matisse Hamelnelis
VP, Communications, AbleDocs

Justin R. Buchbinder
VP, Head of Paid & Organic Social Media, Finn Partners

MODERATORS:

Jessica Neville Tinetti
Group Strategy Director, Content, Dagger

Nicole Schuman
Senior Editor, The Social Shake-Up

Sophie Maerowitz
Senior Content Manager, The Social Shake-Up

Tiffany Rivers
Director of Social Media, Media Cause

Matt Hensler
Director, Digital Integration

Dennis-Anthony Dent
Manager, Communications and Social Media, Movement Forward

2021 Sponsors

• Thumbstopper
• Emlifi

MEDIA PARTNER:
• AMA Atlanta