Transforming Customer Acquisition With AI: First-Party Data Is Key 2023 | Adweek | 30 August 2023 | Webinar
Venue
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| Event Date | Wed Aug 30 EDT (over 1 year ago) |
| Location | Webinar |
| Region | Americas |
Details
Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Additionally, privacy regulation has limited data management platforms, data aggregators and media platforms, hindering advertisers’ ability to collect the signals traditionally used for effective ad targeting. What can marketing leaders do next?
• Why innovative leaders are deciding to own their customer identity foundation
• How AI-driven strategies power revenue growth, optimize ROAS, enhance customer acquisition and unify customer journeys across owned and paid media
• Available options for digital advertisers, such as data lakes, data clean rooms, customer data platforms and first- and second-party data sharing
Speakers
2023 Speakers
Mathew Hogg
SVP Partnership, Criteo
Jason Peroche
VP, Product Marketing, Amperity
Sponsors & Partners
2023 Sponsor
• Amperity