Trends and Planning – Introducing an ID-less World 2024 | AdExchanger | 10 January 2024 | Webinar
Venue
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| Event Date |
Thu Jan 11 UTC (11 months ago)
In your timezone (EST): Wed Jan 10 7:00pm - Wed Jan 10 7:00pm |
| Location | Webinar |
| Region | All |
Details
Get ready for a deep dive into the advertising landscape of 2024 in our upcoming webinar. Major changes, like the phasing out of third-party cookies on Google Chrome and the impact of Google's Sandbox initiative on mobile audience segmentation, are on the horizon. During this session, viewers can expect to learn about the best practices for planning in 2024. Our expert panel will cover crucial topics such as the choice between alternative IDs and a contextual approach, how to allocate segmentation budgets without IDs, the top channels for investment in 2024, and strategies for measuring ROI in an environment with limited IDs.
Agenda
• Learn more about 2024’s planning best practices
• Discuss programmatic media buying strategy in light of the changes in the eco-system
• Hear leading experts and their colleagues sharing perspectives and answer key questions for 2024
Speakers
2024 Speakers
PRESENTERS:
Ravit Ross
CRO, at Start.io
Andrew Younan
SVP of Product & Engineering, at Start.io
Hana Yoo
Senior Editor, at AdExchanger