Unlock Client Data to Drive Marketing ROI 2022 | The Financial Brand | 27 April 2022 | Online

Expectations around digital experiences with financial services are continuing to evolve. And more and more for consumers who give their banks, credit card providers, and lenders their most sensitive data, they expect experiences that reflect a trusted use of their information and an understanding of them as a valued customer. But most financial services organizations struggle to consolidate data to drive a single view of customers that provides meaningful insights into client engagement and ongoing marketing campaigns.

Join us for a conversation with experts from Amperity and Microsoft on why an accurate and comprehensive data foundation is critical to increasing Marketing ROI and unlocking customer benefit. They’ll also discuss how bringing together data, technology, analytics, strategy, and delivery services can create greater reach, revenue, and return.

Register now to learn more about how you can use first-party data to drive value through increased marketing ROI.

What You’ll Learn:
• How to use first-party data to drive acquisition and convert prospects
• How the right data can help increase marketing ROI and drive deeper engagement
• How to unlock new opportunities to empower intelligent banking to drive personalized experiences
• How a comprehensive view can help you to understand exposure and better ways to mitigate risk

2022 Speakers

Cristian Saffici
Parter Solution, Consulting, Amperity

Paul Ford
Director, Cloud Business Development, Amperity

Miellete McFarlane
Enterprise Channel Manager, Microsoft

2022 Sponsors

• Amperity
• Microsoft