Webinar: How to Use Behavioural Science to Drive Engagement 2021 | The Financial Services Forum | 2 February 2021 | Zoom Webinar
Venue
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| Event Date |
Tue Feb 2 GMT (almost 4 years ago)
In your timezone (EST): Tue Feb 2 4:30am - Tue Feb 2 5:30pm |
| Location | Zoom Webinar |
| Region | EMEA |
Details
Engagement is still an issue – the thorny issue of how to get people engaged with saving for something that they won’t benefit from for many years, against the backdrop of the competing financial needs of the ‘now’.
Whilst automatic enrolment is a positive move, it has also possibly created the wrong sense of “it’s all sorted”.
Why are people not engaging with pensions? How can we make the intan gible tangible? What is the fear factor that’s stopping people engaging with their pensions?
Speakers
2021 Speakers
Jasper Martens
Chief Marketing Officer, Pension Bee
Eleanor Levy
Director of Marketing and Communications, Now:Pensions
Jez Groom
CEO, Cowry Consulting
David Cowan
Managing Director, The Financial Services Forum
Sponsors & Partners
2021 Sponsors
• Logan Sinclair Search
• Boxever
• Receptional Limited
• MESH Experience
• Royal Mail MarketReach
• Hootsuite
• CDS Digital
• Legal & General Surveying Services
• Publicis.Sapient
• Copylab
• Opinium Research
• Sky AdSmart
• Target Group
• Phoebus Software
• Simplify
• Mortgage Brain
• Mortgage Advice Bureau
• Cello Signal