Website or Decisioning Tool? Why Not Both? 2020 | American Bankers Association (ABA) | 16 January 2020 |
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| Event Date | Thu Jan 16 EST (almost 5 years ago) |
| Region | All |
Details
Your bank’s website can be both an interactive resource and a strategic decisioning tool to help guide your customers through making better banking decisions.
In this live, 60-minute webinar, walk through easy steps for evaluating your current website and start seeing exactly how your website can become more of a decision-making tool that enhances the customer experience. Get tips for mapping out your customers’ journeys and gain insights into understanding their behavior to aid in your website setup.
Discussion Highlights:
• Evaluate the current state of your website
• Map out the key paths customers travel to get the information they want on your website
• Understand consumer decisioning behavior on your website
• Identify the best places to start re-energizing your website
Audience:
• Chief Marketing Officers
• Chief Technology Officers
• Chief Digital Officers
• Executive Vice Presidents
• Senior Vice Presidents
• Vice Presidents Marketing
• Digital Managers and Data Officers
• CFMPs, CPAs
Speakers
2020 Speakers
Joshua C. Mabus
President/Chief Executive Officer, Mabus Agency
MODERATOR:
Shelly Loftin
Senior Vice President, Lending and Payments, American Bankers Association