What Matters Now: A Multicultural and Multigenerational Consumer Lens 2022 | The Financial Brand | 14 September 2022 | WEBINAR

With multicultural consumers being the growing force, and as Gen Z and Millennials continue to change life stages, financial institutions need to understand all parts of their identity and serve them with intentionality.
From product preferences and ownership to financial habits to consumer worries, hopes and dreams, this webinar will explore insights to help the financial services industry better serve all consumers.
With nearly 10,000 multicultural and multigenerational participants across the country, CUNA Mutual Group’s 2022 What Matters Now research report is chock-full of identity-rich data, insights and action steps for financial institutions to help their community achieve financial wellbeing.
This webinar will highlight key findings from the multi-year research and provide financial institution leaders with insights and action steps.
New this year: data on Gen Z, Native American, Native Alaskan, Indigenous and Multiracial consumer perspectives, gives insight into how the pandemic has impacted consumer finances.

Key Takeaways:
• People: Supporting today’s multifaceted consumer and being ready to serve tomorrow’s
• Emotional Fluency: Empathizing with people’s hopes, dreams and worries
• Solutions for Financial Wellbeing: Understanding what products and services consumers are using to survive and thrive
• Connection: Considering how people get information and interact with primary financial institutions (PFIs)
• Evolving Consumer Expectations: Exploring how the pandemic and this point in history have shaped what people expect

2022 Sponsors

• CUNA MUTUAL GROUP