What's On - Leaders 2021 | Leaders in Sport | 5 October 2021 | Twickenham Stadium, 200 Whitton Rd, Twickenham TW2 7BA, UK

As the commercial potential of women’s sport continues to be unlocked, our panel will examine the extent to which new women’s leagues and events should approach marketing and promotion in an entirely new way.

Should sponsorship packaging, broadcast strategy, fan acquisition and athlete brand-building be based on the traditional – and possibly tired – sports marketing principles that have worked for men’s sport, or is there an opportunity to do things differently.

Football Association Director of Women’s Game Kelly Simmons will join this session, fresh off the back of the start of the latest Women’s Super League season in England and with new broadcast partners in Sky and the BBC.

2021 Speakers

Laura McQueen
Managing Director, Leaders in Sport and Jeanette Kwakye, Presenter and Reporter, BBC Sport

Deji Davies
J.P. Morgan and Brentford FC

Marvyn Harrison
BELOVD Agency & DOPE Black Dad

Nikki Emmerson
Head Of Business Development, England Rugby

Jenny Seymour
Commercial Director, British Paralympic Association

Shelley Bishton
Head of Creative Diversity, News UK

Josh Harris
New Jersey Devils, Philadelphia 76ers, Crystal Palace

Kelly Simmons
Director of Women’s Professional Game, Football Association

Richard Gillis
Owner, Unofficial Partner

Peter Moore
Unity

Sam Cherry
Consultant Lead at FIFA

Claire Cronin
Chief Commercial Officer, McLaren Racing

Ricardo Fort
Founder, Sport by Fort

Adrian Wells
Chief Marketing Officer, Harlequins Rugby Club

Mr. Munish Datta
Director of Membership & Partnerships, Green Building Council

Mr. Alberto Pairetto
Head of Stadium Revenue, Juventus Football Club

Nick Kelly
President, Charlotte FC

Maheta Molango
PFA

Sue Anstiss
Chief Executive Officer, Fearless Women

Ugo Monye
Former England rugby union international

Rose Garden
East Stand

Sally Bolton
AELTC

Tim Davie
CEO, BBC

Massimo Marinelli
Aser Ventures and Leeds United

Chatri Sityodtong
Chairman and CEO, ONE Championship

Jon Dutton
Rugby League World Cup 2022

Viveen Taylor
Director of Equality Diversity and Inclusion, Sport England

Bo Han
Founder & CEO, Buzzer

Robby Yung
CEO, Animoca Brands

MODERATORS:

Jaydee Dyer
Presenter, Sky Sports  

Phil Sharpe
Managing Director & Chief Operating Officer, Infront X

2021 Sponsors and Partners

SPONSORS:
• ARC Document Solutions
• Control Risks
• Deltatre
• Errea
• Facebook
• Grabyo
• Greenfly
• Horizm
• IDA Ireland
• Infront X
• LFP
• Market Cast
• Proskauer
• ReCast
• Relo Metrics
• Signify
• Strikerz Inc
• HCA Healthcare UK
• Travel Places
• OIII
• Ground Wow

• SPONSORS:
• Aspire Zone
• ISG
• Nielsen
• Unity

SUPPORTER:
• L1ON Go