Where Banking Meets B2B: How M&T Bank Optimizes Customer Experience From Lead to Conversion 2021 | Simpler Media Group, Inc. | 30 November 2021 | Webinar

In this webinar, you'll learn:
• Why a modernized B2B tech stack is critical to manage the complexities of a sales-driven B2B model
• The importance of effective audience targeting when working with multiple business lines
• Insights into M&T Bank’s strategy across technology, people and processes to optimize cost per leads