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Event Date Tue May 5 EDT (over 1 year ago)
Region All
Details

Why are customers at community financial institutions still reluctant to fully embrace so many technologically enhanced banking services? From online banking and bill pay systems, to eStatements and mobile app use, the assumption would be that more access equals more convenience. In reality, utilization still is not where we would like it to be. You bought it, so why don’t they use it? During this webinar we will learn some key action items related to increasing consumer utilization of technology within your institution.

• Identify barriers to onboarding eBanking services
• Examine strategies to increase consumer utilization of technology
• Describe use of technology to enhance the customer experience and retention

Audience:
• Technology Officers
• Payments Managers
• Communications Officers
• Marketing Managers
• Risk Managers
• Retail Managers
• Bank Counsel
• Senior Bank Managers

Speakers

2020 Speakers

David Carlson
Senior Executive Vice President, Haberfeld

Shelly Loftin
Senior Vice President, Lending and Payments, American Bankers Association (moderator)