You Bought It, So Why Don’t They Use It? Technology and The Consumer 2020 | American Bankers Association (ABA) | 5 May 2020 |
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| Event Date | Tue May 5 EDT (over 4 years ago) |
| Region | All |
Details
Why are customers at community financial institutions still reluctant to fully embrace so many technologically enhanced banking services? From online banking and bill pay systems, to eStatements and mobile app use, the assumption would be that more access equals more convenience. In reality, utilization still is not where we would like it to be. You bought it, so why don’t they use it? During this webinar we will learn some key action items related to increasing consumer utilization of technology within your institution.
• Identify barriers to onboarding eBanking services
• Examine strategies to increase consumer utilization of technology
• Describe use of technology to enhance the customer experience and retention
Audience:
• Technology Officers
• Payments Managers
• Communications Officers
• Marketing Managers
• Risk Managers
• Retail Managers
• Bank Counsel
• Senior Bank Managers
Speakers
2020 Speakers
David Carlson
Senior Executive Vice President, Haberfeld
Shelly Loftin
Senior Vice President, Lending and Payments, American Bankers Association (moderator)