Victor is the Co-founder and Chief Executive Officer at Monos. He is a digital marketer and serial entrepreneur with a passion for consumer psychology, branding, design, and a knack for pattern recognition and trendspotting. Victor has co-founded multiple DTC companies including Rove Concepts which has since expanded to a workplace of over 50 team members spanning three countries. He has helped grow the company from 0 to 8-figure yearly revenue in 5 years without any external financing and sales totaling over $100 million dollars. Victor has led the Monos to achieve record growth, with quality and sustainability at the heart of everything they do.
When olive oil startup Graza botched orders for some customers, its CEO decided to apologize with a personal touch that garnered attention. Read more here.
[D2Cs] need to be profitable already. Any company that stopped [being] profitable today is not going to make it [in 2023]. There’s going to be less capital to give them that runway to operate. When you kind of mix in less competition with still some hesitancy in the consumer confidence, I think it’ll balance out for companies that are financially healthy.