Head of Audience Growth and Social

ADWEEK is seeking a Head of Audience Growth and Social to lead strategy and execution around the expansion of the brand’s O&O footprint with a particular focus on off-platform storytelling and referral traffic. This role will work closely with the newsroom and broader editorial team to amplify the reporting and day-to-day content with the intention of increasing the reach and contributing to pageview goals. This is a role for someone who is obsessed with using data signals to make content decisions, takes pride in knowing trends before anyone else, and gets excited by phrases like “YoY growth in PVs from LinkedIn.”

The primary focus of this role is driving traffic and working hand in hand with the newsroom leadership, especially the Editor in Chief, to ensure our reporting is being translated to social platforms in a compelling way. Additionally, the Head of Audience Growth and Social will explore and develop new ways to strengthen ADWEEK’s brand identity and increase engagement on social platforms, whether it’s with new social-only franchises, video content from events, or unique partnerships with platforms.

The ideal candidate will be data-driven (even a little bit obsessed), possess strong editorial sensibilities, and have a mastery of best practices of existing platforms and a rabid curiosity about emerging ones. Experience with LinkedIn is a must. This position requires a growth mindset and understanding of how to optimize stories for various platforms to increase both engagement and referral traffic.

The Head of Audience Growth and Social will also monitor social media to identify trends and bring actionable guidance back to the newsroom. The position requires a dynamic, collaborative relationship with the content, product and analytics teams; and a willingness to try new tactics, and an interest in training others in best practices. This is best suited for a leader ready and eager to set a new standard of excellence.

The Head of Audience Growth and Social position is a hybrid role requiring 3 days a week in the office. This position reports into the Chief Content Officer, while working closely with the Editor in Chief.

Responsibilities

Leads and implements social media strategy and analytics across all Adweek accounts (LinkedIn, Instagram, Twitter, Facebook, TikTok) – ensure brand, graphic, and voice consistency across all platforms.
Collaborates with editorial, events, content studio, marketing, sales, and other teams at Adweek to ensure Adweek’s content is being showcased on social media accounts.
Creates social-first storytelling that is compelling and delivers on Adweek’s content strategy.
Leads on research, planning, and implementation to enter new platforms or launch new content strategies.
Develops guidelines and documentation for improved workflow.
Maintains an editorial calendar for social media.
Writes, edits, and proofreads compelling social media posts and other content, maintaining Adweek’s voice and tone.
Develops and measures relevant KPIs for audience growth and engagement.
Works with stakeholders to maintain and improve consistent brand and voice adherence.

Minimum Qualifications

Understanding of social media platform tools and analytics, with a particular focus on LinkedIn.
Strong independent decision-making skills and judgment.
Ability to work with initiative, creativity, and attention to detail.
Strong project management skills.
Ability to work effectively under tight deadlines, prioritize, multi-task, be self-reliant but also know when to ask questions.
Excellent writing, editing, and proofreading skills.
Facility with video production (though fluency is not required), and an ability to capture footage on the ground and oversee editing and production
Ability to foster an inclusive workplace where diversity and individual differences are valued.
Knowledge of and familiarity with news and trends in the marketing and advertising industries
Demonstrate the ability to think big and implement innovative ideas in ways that create significant social sharing and media attention