Managing Editor ANZ

ArchiPro is an online platform for design and architecture, connecting homeowners, products and professionals for all things design and build, and we are looking for an experienced Managing Editor to join our Content Marketing team.

About The People

The strength of ArchiPro is our People. We have a strong emphasis on team culture and have brought together a group of like minded individuals who as well as working hard to create a world class platform, have fun along the way. We are agile, we work at pace and we embrace change.

About The Role

ArchiPro is seeking a proactive Managing Editor to spearhead our content marketing endeavours and manage the day-to-day operations of content creation, across Australia and New Zealand. In this role, you will be at the helm of crafting and executing a robust content marketing strategy aimed at captivating our target audiences and accomplishing our organisational goals. Ultimately, the Managing Editor identifies the audience, the big ideas, the distribution strategy and the audience’s intended reaction.

Your expertise in content management, editorial direction, and digital media will play a pivotal role in propelling the growth and triumph of our platform.

Responsibilities include:

Develop and refine the content strategy for ArchiPro alongside the Head of Content, aligning it with the company's goals and objectives. Stay up-to-date with industry trends, user preferences, and search engine optimisation (SEO) techniques to guide content creation
Ensure content strategy aligns seamlessly with overarching business objectives
Lead and inspire a team of writers. Set editorial guidelines, standards, and best practices to ensure consistent and high-quality content production across different formats (articles, videos, images, etc.)
Collaborate with various teams, including design, marketing, and product, to plan and execute a diverse range of content initiatives, such as feature articles, design guides, trend reports, and more
Review, edit, and provide constructive feedback on content to ensure accuracy, clarity, tone, and adherence to brand voice. Maintain a keen eye for detail and ensure content meets the highest editorial standards
Manage the editorial calendar, allocate resources effectively, and ensure timely delivery of content. Coordinate with freelancers and internal stakeholders to streamline content creation processes
Work closely with the SEO team to optimise content for search visibility and user engagement. Utilise analytics tools to track content performance, gather insights, and make data-driven decisions to improve content strategies
Conduct thorough research to gain a profound understanding of various customer personas, crafting content tailored to the preferences
Perform extensive analysis of consumer insights and trends to inform content direction
Develop and execute a well-rounded channel distribution strategy encompassing email, social media, digital advertising, and influencer/partner collaborations as appropriate
Conduct periodic content audits to assess quality, relevance, and alignment with objectives
Track and measure content ROI to gauge its impact on the business
Continuously strategize and enhance content delivery and promotional tactics
Scrutinise the effectiveness of the content marketing strategy, making informed decisions based on analysis of its performance
Attend events on behalf of the company

Requirements

8+ years in an editorial role in the industry
A degree in journalism, communications, or similar
Exceptional ability in copywriting and editing
Experience in the field of architecture, design, or related industries is a bonus
In depth knowledge of WordPress and SEO concepts
Strong organisational skills, attention to detail, and ability to work efficiently and meet deadlines
Familiarity with social media and video distribution
Outstanding communication, presentation and leadership skills, allowing you to collaborate seamlessly with cross-functional teams, partners and clients
Confidence liaising with clients
Confidence in public speaking and filmed interviews
Agile, flexible and willing to roll up your sleeves when required
Self-motivated with the ability to meet deadlines while working collaboratively in a close-knit team
Strong work ethic, entrepreneurial spirit and resilience, adapting to constant changes
Fun, positive and passionate

Benefits

Offices in Kent Street - Cobble Works
Long service 'ArchiVersary' leave - for every year of service you get an extra leave day
Team building functions and events
Hybrid work arrangement
Fresh fruit and barista coffee