Social Host

Quick Take: Axios is a thriving, fast-growing media organization dedicated to providing trustworthy, award-winning news in an audience-first format. With newsletter teams in 30 cities across the U.S., Axios is adding a highly entrepreneurial team to grow the organic social media presence for Axios Local. We are looking for a self-driven personality to operate a set of branded, city accounts across Texas. Our Texas cities are: Austin, Dallas, Houston, and San Antonio.

Why it Matters: The social host will create Instagram posts, stories, reels and IG lives for our Texas cities, which serves as an entry point for new Axios fans, newsletter readers and event attendees.

This person will be the on-camera personality for the Instagram account combining original visual reporting, stories from our Texas writers, and occasionally national stories relevant for a local audience.
This is a cross-functional role. This person will be embedded and collaborate with the Texas newsletter reporters but report to the Director of Local Social. This person will live in or be able to move to one of our Texas locations.
Content for the Axios local social channel(s) should ideally also work as content for the newsletters and vice versa but social content should be programmed for the social audience.

Go Deeper: We are looking for a skilled social/video creator to specialize in Texas, specifically Texas lifestyle content on Instagram. You must be excited to take on the following responsibilities:

Create a drumbeat of daily or near-daily video, photo and text content for the Instagram account in collaboration with the Texas teams.
Incorporate edits and feedback from editors both in real-time and in portfolio reviews.
Research, test, and incorporate growth tactics in the account to grow audience and engagement with the audience.
Set the strategy and goals for the account with the Director of Local Social.
Participate in advance planning for major coverage to capture on-site visual assets.
Measure, monitor and report out KPIs specific to Instagram.
Shape how Axios Local evolves across social, web and newsletters in partnership with Local editors/reporters, product managers, and leadership.