Social Host
Quick Take: Axios is a thriving, fast-growing media organization dedicated to providing trustworthy, award-winning news in an audience-first format. With newsletter teams in 30 cities across the U.S., Axios is adding a highly entrepreneurial team to grow the organic social media presence for Axios Local. We are looking for a self-driven personality to operate a set of branded, city accounts across Texas. Our Texas cities are: Austin, Dallas, Houston, and San Antonio.
Why it Matters: The social host will create Instagram posts, stories, reels and IG lives for our Texas cities, which serves as an entry point for new Axios fans, newsletter readers and event attendees.
This person will be the on-camera personality for the Instagram account combining original visual reporting, stories from our Texas writers, and occasionally national stories relevant for a local audience.
This is a cross-functional role. This person will be embedded and collaborate with the Texas newsletter reporters but report to the Director of Local Social. This person will live in or be able to move to one of our Texas locations.
Content for the Axios local social channel(s) should ideally also work as content for the newsletters and vice versa but social content should be programmed for the social audience.
Go Deeper: We are looking for a skilled social/video creator to specialize in Texas, specifically Texas lifestyle content on Instagram. You must be excited to take on the following responsibilities:
Create a drumbeat of daily or near-daily video, photo and text content for the Instagram account in collaboration with the Texas teams.
Incorporate edits and feedback from editors both in real-time and in portfolio reviews.
Research, test, and incorporate growth tactics in the account to grow audience and engagement with the audience.
Set the strategy and goals for the account with the Director of Local Social.
Participate in advance planning for major coverage to capture on-site visual assets.
Measure, monitor and report out KPIs specific to Instagram.
Shape how Axios Local evolves across social, web and newsletters in partnership with Local editors/reporters, product managers, and leadership.
The Details: Ideal candidates will embody an entrepreneurial spirit and passion for Axios’ mission and have most of the following skills and experiences:
Demonstrated, measurable success in creating and growing video-driven social posts for platforms like Instagram, TikTok, YouTube or equivalent.
Include links to the relevant Texas-based social handles you operate or have operated in a brief cover letter. Specify if you own the accounts or if you are operating the accounts
Include at least 2-3 links (live or in a google drive) of example work you are most proud of. At least one of those links should include yourself on camera.
Video editing experience
Deep knowledge of Texas, particularly local lifestyle, arts, dining, bars, sports, other events, etc.
Experience working on a cross-functional team, collaborating with other creators or local reporters in the lifestyle or news spaces.
Experience receiving feedback from a manager or editor as well as peers.
Demonstrated wide knowledge of Texas news and how national storylines intersect with local storytelling.
Comfort on camera both in pre-written scripts and off-the-cuff reactions.
Excellent verbal and written communication skills.
Don’t forget:
Competitive salary
Health insurance (100% paid for individuals, 75% for families)
Primary caregiver 12-week paid leave
401K
Generous vacation policy, plus company holidays
A commitment to an open, inclusive, and diverse work culture
Annual learning and development stipend
Additional pandemic-related benefits:
One mental health day per quarter
$100 monthly work-from-home stipend
Tele-mental health services
OneMedical membership, including tele-health services
Increased work flexibility for parents and caretakers
Access to the Axios “Family Fund,” which was created to allow employees to request financial support when facing financial hardship or emergencies
Classpass discount
Virtual company-sponsored social events
Starting salary for this role is in the range of $85,000 - $100,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits.