Bank of America

Content Marketing Executive
 Bank of America prides itself on the advice and guidance it provides its customers and clients across the bank, from individuals just getting their financial lives started to investors navigating the big shifts in our world. This advice and guidance includes small business owners and leaders in institutions who want the most advanced insights and ideas to lead successfully through change. The company is also strongly committed to the welfare of our local communities, and our planet as a whole. Those stories need to be told to customers and other influencer audiences who care to know about and want to advocate for those commitments. To help tell these stories in ways that drive deeper engagement, awareness and advocacy, Bank of America is looking for a Content Marketing Executive to lead its Content Marketing Center of Excellence. As the bank looks to deliver advice, guidance and insights to audiences, it must do so in more personalized digital experiences that are both meaningful and memorable to them. For that reason, the person to fill this role will have strong experience in two distinct disciplines: Content strategy, journey mapping and planning and content development and editorial quality. This person will also lead a team of content marketers, and will be required to develop and present new approaches to content marketing to leaders across the bank. This role requires collaboration with a large cross-section of internal and external stakeholders to ensure creation, production, distribution and measurement of omnichannel content. 
5 July 2022