Strategic Marketing Executive

The digital marketing team develops, executes and measures digital programs that support customer, segment and business goals. The team uses the digital channels to build brand, acquire new clients, deepen relationships with current clients and digitally enable the sales force. The digital marketing lead for Enterprise is responsible for end-to-end digital marketing for Enterprise programs, including Better Money Habits and about.bankofamerica.com. Responsibilities include digital strategy, roadmaps, insights, measurement, advertising, site experience, as well as the day to day content publishing to the sites. The role works as part of a cross-functional team with marketing, corporate communication and line of business leaders.