Principal Writer, Personal Finance

Red Ventures is looking for a Principal Writer to join our team at Bankrate, with a primary focus on creating world-class content that helps our audience find helpful and actionable personal finance information. This person will use their subject matter expertise and leverage data to create in-depth content while actively engaging with the media and various platforms to advance Bankrate’s reputation as a leading authority in personal finance.

The ideal candidate is a skilled writer with excellent storytelling, project management and communication skills. Additionally, the candidate should have demonstrated examples as a thought leader on personal finance topics, whether through credentials (such as a CFP or CFA designation), media appearances, speaking engagements or on their own social media channels.

This person should have first-hand experience with financial products and a willingness to share that experience through their content to guide users to a financial decision. An understanding of SEO best practices and content distribution are a plus.

What You’ll Do

Research and write authoritative content on personal finance topics, such as saving money, investing, homebuying, consumer lending, insurance and more.
Develop engaging and informative articles, guides, product reviews and other forms of media that cater to the needs of diverse audiences.
Distribute and promote content across various channels, including social media, newsletters and partner websites.
Ensure content aligns with our brand voice, tone and style guidelines.
Serve as a subject matter expert, representing Bankrate in media appearances, interviews, speaking engagements and on social media.
Communicate complex personal finance concepts in a clear and concise manner for different media formats, such as TV, radio, podcasts and online platforms.
Build and maintain relationships with journalists, reporters and influencers to secure media opportunities and expand our brand presence.
Stay up to date with industry news and trends, and contextualize that information into actionable takeaways for consumers.
Strategize new content types (such as video and other multimedia) to enhance the content experience and audience engagement.
Develop a strong personal brand as a trusted authority in the personal finance space.
Proactively contribute to industry discussions and thought leadership initiatives through writing bylines, participating in panel discussions and speaking at conferences.
Engage with the personal finance community by responding to comments, questions and inquiries on social media and other platforms.
Collaborate with internal teams, including PR and SEO, to leverage your expertise for content marketing campaigns and promotional activities.

What We’re Looking For

Extensive knowledge and expertise in a single field within personal finance, such as saving money, investing, homebuying, consumer lending, insurance and more.
Demonstrated expertise and experience, such as certifications, industry experience or board membership.
Proven experience creating compelling and informative content for various audiences, preferably in an editorial or journalism role.
Strong research, writing and editing skills, with an ability to convey complex information in a clear and accessible manner.
Comfortable with public speaking and monthly media appearances, with the ability to articulate ideas effectively and engage with different audiences.
Familiarity with advanced editorial strategies to maximize content distribution and engagement across multiple platforms.
Excellent interpersonal skills and the ability to build and maintain relationships with media professionals and industry influencers.
Self-motivated and able to work autonomously, as well as collaboratively in team and cross-functional settings.
Up-to-date knowledge of industry trends, regulations and best practices in personal finance.
Passion for helping our audience understand the complexities of personal finance.

Compensation

Cash compensation range: $100,000 - $135,000*
*Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program