Communications Manager, NE Asia

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Position Title: Communications Manager, North East Asia – Australia, New Zealand and the Pacific (36781)

Role purpose

To develop and implement the communications strategy and plan for Australia, New Zealand and the Pacific , with the support of the North East Asia Cluster Communications Lead. The Communications Manager will be responsible for internal communications; external communications planning and delivery, including media management, PR, events and stakeholder communications within the cluster . They will work closely with internal and external key stakeholders, execute plans that strengthen and integrate marketing initiatives to continue to engage current audiences, identify and attract new ones and create greater awareness of the British Council.

Role context

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Main Accountabilities But Not Limited To

Strategy and Planning

Manages implementation of communications strategy and plan in Australia, New Zealand and the Pacific, ensuring alignment to regional communications strategy and plan, and effective impact.
Manages the delivery of internal and external communications campaigns, advice and activities, ensuring that messages are consistent and support the regional communications strategies.
Manages communication of the British Council’s profile to internal and external stakeholders working closely with the wider regional Communications team.
Manages media relations activities in Australia, New Zealand and the Pacific.
Ensures that communications maintain the reputation of the British Council.
Plans and co-ordinates countries’ internal and change communications activities to improve effectiveness, audience impact and eliminate duplication to ensure employees at every level have the right information to perform their roles.
Ensures that internal, change, media and stakeholder communications risks and issues are effectively managed and mitigated with support from wider Communications team.
Ensures that communications messages are consistent, are aligned to regional communications strategy and support the British Council brand.

Consultancy, analysis & problem-solving

Applies communications expertise to provide advice to colleagues and business leads and deliver agreed programmes of work.
Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, implement agreed projects and initiatives, ensuring consistency with regional communications plans and approaches.
Delivers appropriate communications initiatives and interventions to support business needs, aligned to regional communications strategies, plans and approaches.
Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for cluster communications initiatives.
Builds an in-depth understanding of the operational context, opportunities and challenges for communications.
Makes appropriate linkages to issues across the broader organisation and region, to ensure that the delivery of communications projects and initiatives is based on informed business insight and joined-up thinking.
Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications advice and business support provided, enabling improvements to be made where issued are identified.