Copywriter

New Posted 24 November 2023 | Manchester, England, United Kingdom | BT Group

As a Copywriter, you will play a pivotal role in shaping and communicating our message to the world and ultimately show how BT means business. You will collaborate closely with designers, project managers, marketers, and other creative professionals to create compelling and persuasive copy that engages our customers and drives business objectives. You'll have the opportunity to work on a diverse range of projects, from marketing campaigns and website content to product descriptions and promotional materials.

What You’ll Be Doing

Content Creation: Develop high-quality, creative, and persuasive copy for various marketing and communication materials, ensuring consistency in tone and messaging.
Collaboration: Collaborate with the senior copywriters, design team, and other stakeholders on projects, contributing ideas and learning from experienced professionals.
Brand Voice: Maintain our brand voice and tone guidelines, ensuring all content aligns with our brand identity and values.
Research: Support market research and competitor analysis to stay informed about industry trends and opportunities.
Editing and Proofreading: Review and edit content for accuracy, grammar, and adherence to style guidelines.
Deadlines: Manage time effectively to meet project deadlines and deliver copy on schedule.
Feedback Incorporation: Accept and incorporate feedback from team members and stakeholders to refine and improve copy.
Adaptability: Be flexible and able to pivot quickly when project requirements change.

What we`d like to see from you

Bachelor's degree in English, Journalism, Communications, Marketing, or related field (or equivalent work experience)
An understanding of the technology market and consumer preferences.

The Skills You’ll Need

Marketing Strategy

Creativity

Communication

Our leadership standards

Looking in:

Leading inclusively

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

Benefits

Competitive salary
World-class training and development opportunities
Annual leave with the ability to purchase more where needed
50% off BT and EE mobile pay monthly or SIM only plans
30% discount for friends and family on EE mobile pay monthly and SIM only plans
Hybrid working pattern
Long-term career prospects


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