Copy Lead | Personalized Content Team

The bigger picture: DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more.

Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture. We live and breathe our ‘big enough to cope, small enough to care’ ethos, providing an inclusive, supportive and an exciting place to accelerate your career.

This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!

JOB PURPOSE:

Our Agency helps our clients create more meaningful connections with their customers. Your role is instrumental in ensuring the right audience receives the right message in a way that best suits their needs.

The Copy Lead is responsible for creating, developing, and delivering copy and communications for the world’s largest platform for rides, meals, and local deliveries. This role requires managing people and high-visibility projects and is a vital bridge between Creative, Client Services, the Group Account Director, and the client, ensuring high-quality standards are met.

The Copy Lead will also help develop creative campaigns and concepts, pitch decks, and innovative ideas that propel DEPT forward. They will report to the Global Copy Director.

KEY RESPONSIBILITIES:

Edit and shape copy to ensure it meets client expectations and brand guidelines, as well as engages, inspires, and converts customers
Develop creative ideas and concepts across various channels where applicable
Adhere to clients' tone of voice and brand guidelines
Research competitors and trends for creative inspiration
Facilitate Creative team brainstorms
Mentor Copywriters and help shape their work
Identify process inefficiencies and collaborate with the team to find solutions
Proactively create guidelines and policies to enhance copy quality
Act as brand guardian and masters brand guidelines to define and identify what is on/off brand for clients
Work closely with the Global Copy Director, Group Account Director, and stakeholders across all regions to develop and define band TOV across each territory
Guide copywriters to create best-in-class communications, incorporating copy and design best practices across all channels including email, web, display, in-app, and social
Approve final creative assets for regional work as well as across accounts
Constantly review and evaluate all creative to improve conversions and proactively seek out new opportunities, innovations, and trends

SKILLS AND PREVIOUS EXPERIENCE:

6–7+ years of experience
In-depth knowledge of multi-channel digital copy and brand development
Exceptional writing skills and proven track record for producing compelling marketing and content copy that sells
Confidence in working with other departments and stakeholders such as designers, developers, and clients
Editing and proofreading skills a must; detail-oriented approach to copy
Readiness to work at a fast pace on large marketing campaigns with many assets
An understanding of the importance of consistency across different touchpoints of a user journey
Ability to present work to large groups and communicate ideas clearly and enthusiastically
A collaborative approach to getting things done
Experience in managing and mentoring at different levels
Extensive experience at an agency, publication, or brand is essential
Clear mastery of regional language (English)
Ability to define and develop TOV and brand narrative for clients
Experience working with global brands, teams, and departments preferred
Holistic approach to creative; keen understanding of how copy and design work together; ability to see the bigger messaging picture and improve upon/shape it
Confidence in handling client concerns, negotiating with stakeholders, and communicating with various departments and teams

This is a fulltime 6-month contract role with the potential to convert to a permanent employee.