Digital Marketing Writer- Legal

Cella is seeking a Digital Marketing Writer-Legal with subject matter expertise (SME) in creating content for legal topics and products. The Digital Marketing Writer is a long-term, full-time contract opportunity with the Digital Activation team within an esteemed marketing department at our client, the leading provider of news and information for professional markets.

The Digital Marketing Writer will create compelling, subject-specific content for "top-of-funnel" digital marketing web pages. This person will leverage expertise in writing about legal industry topical issues to enhance existing categories, subcategories, and product pages by summarizing industry trends and challenges, and connecting those challenges to solutions offered by the company.

Working within the Digital Activation team, the Digital Marketing Writer will work closely with in-house digital writers, content strategists, and SEO managers, including a team of SEO consultants providing recommendations for more helpful and unique content for our website users.

This role is 100% remote but is required to work EST or CST business hours. Healthcare benefits are available for purchase, and 401k is offered.

Responsibilities:

Write topical content for customer-facing digital marketing experiences, including product overview pages, product features pages, and discipline/category/subcategory pages.
Develop and drive a cohesive voice and tone for customer-facing language, anchored in customer insight reinforcing the company's value.
Editing and revision experience for short- and mid-form marketing copy.
Understand and outline success metrics for content development, content engagement, and project timelines.
Collaborate with internal marketing stakeholders to adapt and optimize content.
Demonstrate experience in legal industry topics relevant to daily practitioners, from the latest regulatory and judicial decisions to the business of practicing, such as organizational efficiency, information research challenges.

Qualifications:

Experience level: Experienced
Bachelor's degree in writing, marketing, communications, public relations, journalism, or related field.
2+ years of experience in copywriting to support digital marketing in a legal setting.
Digital copywriting experience, preferably in marketing, content development, or PR on behalf of a relevant corporation, firm, association, governmental body, or recognized industry news outlet.
Experience with digital marketing copywriting best practices.
Experience as a collaborator and partner.
Able to problem solve and find multiple messaging solutions.
Excellent English writing and editing skills with demonstrated ability to successfully target content to the desired medium
Familiarity with and demonstrated use of AP style / standard rules for grammar, punctuation, and spelling.
Familiarity with content gathering and management systems such as GatherContent is a plus.
Portfolio with topical content required.