Public Relations Specialist

Cognito Forms is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

Who you areAs we continue to expand our reach and influence, we are looking for a passionate PR Specialist to help shape and drive our brand’s public narrative. As the PR Specialist for Cognito Forms, you will be responsible for increasing overall brand awareness, increasing the prestige of the brand, and protecting our reputation. You should be able to nurture and develop a relationship with the media and secure coverage in high-profile, targeted media outlets.

What You Will Be Responsible ForStrategic Storytelling

Develop compelling narratives and pitches about Cognito Forms and its impact on businesses and communities.Media Relations:

Cultivate and manage relationships with journalists, bloggers, influencers, and analysts in relevant industries.Content Creation:

Write and distribute press releases, media advisories, byline articles, and speaking proposals.Marketing Team:

Work closely with the content marketing team members to develop, edit, and write compelling content for earned media.Crisis Management:

Monitor public sentiment and address potential PR crises proactively. Develop and maintain a crisis communication plan.Media Training:

Provide Comprehensive Media Training To The CEO And Other Key Spokespeople, Ensuring They Are Prepared For Interviews, Press Conferences, And Public Appearances.Metrics And Analysis

Track PR campaign results and adjust strategies as necessary to maximize impact.

What you should bring to the table5+ years of in-house public relations and communication experienceExcellent written and verbal communication skillsStrong relationships with outside media organizationsDemonstrated history of earned media coverageExcellent communication and teamwork skills, as well as the ability to perform in a fast-paced, diverse environment with demanding market needs.Motivated, detail-oriented, highly organized, and able to handle a variety of tasks and responsibilities in an effective manner with a high level of quality.Experience using PR software: Cision, Muckrack or similarBS or equivalent experience in Communication or Public Relations preferred.

What you can expect in returnA competitive salaryHealth insurance and other benefits401k retirement plan with company matchCompany provided cell phone24 paid days off as a new employeeHybrid work schedule – a mix of in office and work from homeA relaxed and flexible work environmentA great team to work with and learn fromTeam outings and planned get-togethersA fun and functional office in the heart of Columbia’s arts and technology district