Communications and Media Specialist

As the Communications Officer, you will be responsible for developing and implementing strategic PR campaigns to enhance our brand image and strengthen our market position.
You will play a crucial role in managing our external communications and maintaining positive relationships with key stakeholders, including media outlets, industry influencers, and community leaders. This is a key leadership position that requires a blend of creativity, strategic thinking, and excellent communication skills.

Responsibilities:
- Develop and execute comprehensive PR strategies to promote our brand and increase visibility across the region
- Create engaging press releases, media kits, and other PR materials to effectively communicate key messages to target audiences
- Cultivate relationships with journalists, bloggers, and other media professionals to secure positive media coverage
- Monitor media coverage and provide accurate and timely reports to senior management
- Organise and manage press conferences, media briefings, and other PR events
- Collaborate with cross-functional teams, including Marketing, Sales, and HR, to align PR efforts with overall business objectives
- Stay up-to-date with industry trends, competitor activities, and emerging PR tools and techniques
- Manage crisis communications and develop effective strategies to mitigate potential reputation risks
- Train and mentor PR team members, providing guidance and support to ensure their professional growth

Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field
- Proven experience in a similar role, preferably within the [industry/sector]
- Strong understanding of PR principles, strategies, and best practices
- Excellent written and verbal communication skills, with the ability to craft compelling messages for different audiences
- Demonstrated ability to build and maintain relationships with media professionals and other key stakeholders
- Proactive and creative mindset, with the ability to think strategically and propose innovative PR ideas
- Strong organisational and project management skills, with the ability to handle multiple priorities and meet deadlines
- Experience in crisis management and the ability to handle sensitive issues with discretion
- Leadership qualities, with the ability to inspire and motivate team members