Communications & Media Manager

The Communications & Media Manager oversees the internal and external communications of Carrols Restaurant Group. Additionally, the Communications & Media Manager will be responsible for internal and external content development, media management and public relations as needed. While there are no direct reports for this position, you will interface with senior leadership and report directly to the Director of Marketing. This position is based at corporate Headquarters in Syracuse, NY.

Summary of Key Job Responsibilities:
Lead, develop, implement, and manage all company internal content and communications across variety of channels, including official company email announcements, weekly and bi-monthly newsletters, and in-restaurant communications displays.
Lead, develop, implement, and manage all company external content and communications across a variety of channels, including website, social media, social listening in addition to ad copy to support the Marketing Department’s company-wide & local store marketing efforts.
In coordination with other stakeholders, lead and manage any crisis communications.
Evaluate and provide recommendations to any and all media and press opportunities.
Provide exemplary communication tactics and assist Leadership with establishing appropriate tone, style and appearance in special communications & presentation and organizational initiatives, as required.
Collaborate with team to develop communications plan around regional and local store marketing programs, such as new store openings, in-store fundraising efforts and sponsorships with community-based organizations.
Effectively evaluate & manage the below local media channels through media buys, creative fulfillment, trafficking & etc. for all brands:
Billboard & Highway DOT Signage
Digital Media Campaigns, inclusive of store-specific digital display campaigns.
Direct Mail Campaigns
Radio Campaigns
Additional media channels, as requested.