Content Copywriter

As CohnReznick grows, so do our career opportunities. As one of the nation’s top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do!

We currently have an exciting career opportunity for a Content Specialist to join the Marketing team.

This is a virtual position. A virtual position does not require job duties be performed within proximity of a CohnReznick office location. As a virtual employee, you may be required to be present at a CohnReznick office with scheduled notice for client working, team meetings or training.

YOUR TEAM.

We are seeking an experienced copywriter to develop impactful digital marketing and sales content that drives conversion with a professional, executive audience across our owned and paid channels. The copywriter will work across marketing functions and be responsible for writing promotional and sales enablement copy to support marketing campaigns.

WHY COHNREZNICK?

At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it’s working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your “why” at the firm.

We believe it’s important to balance work with everyday life – and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

YOUR ROLE.

Responsibilities include but not limited to:
Leverage CohnReznick’s messaging platform - along with audience insights and competitor and keyword research

- to write compelling marketing copy for advertising, social media, email, and web copy that drives users to take the designated call to action
Develop web copy for our services, industries, and resource centers
Write content for sales enablement such as sell sheets and capabilities decks
Contribute to developing iterative content from existing insights and materials and breaking longer content into multiple, smaller pieces
Prepare variations of promotional copy to support a/b testing across channels
Intake project requirements / interview key stakeholders to get details in order to develop copy
Be data-driven and evaluate the results of campaigns including a/b tests to drive changes within the campaign and develop overall best practices
Stay ahead of trends and best practices across channels and adjust copy approaches
Stay informed of ADA requirements and how it applies to copy development
Communicate and work with production teams in order to meet production timelines for publication
Self-manage multiple projects and deadlines in a fast-paced environment.
Collaborate with team to come up with fresh and creative ideas, keeping the audience and goal of the asset in mind

YOUR EXPERIENCE.

The successful candidate will have:

Bachelor's degree in English, Journalism, Communications, Marketing, or related field
4+ years of experience as a copywriter, preferably in a professional service setting
Excellent written and verbal communication skills
Experience in promotional copy and sales enablement / collateral writing
Experience in building content options for testing
An understanding of the KPIs for channels and conversions to measure effectiveness
Familiarity with the stages of the buyer’s journey
Experience with developing/customizing messaging for specific target audiences
Excellent organizational skills and ability to juggle multiple tasks on deadline
Ability to work independently and as part of a team
Proficiency in AP style, and other style guides
Self-starter approach with an eagerness to consistently meet and exceed objectives and take on more responsibility
Knowledge of SEO concepts preferred