Content Lead

Our mission is to move humanity off of fossil fuel heating. 20% of US global warming emissions come from homes (that’s more than cars!). The largest driver of home emissions is burning fossil fuels for heat. To stop climate change, over 80M US homes need to transition from combustion to efficient, electric heat pumps over the coming decades.

We believe for this to happen the world needs fantastic products that are easy and desirable to purchase. Today's heat pumps lack great design, make limited use of software, and are difficult and stressful to adopt. We are building a next generation, beautifully designed, AI optimized home heating and cooling system that is 10x better than what is on the market today.

Our founders recently left Google, where they had successful careers across engineering, design, and product management. As heat pumps benefit from unprecedented consumer interest and financial incentives, we are also backed by some of the best climate tech and AI investors in the world.

Role

Quilt is looking for a customer-obsessed Content Lead as one of its earliest marketing team members. This role will focus on telling a story of transformation–in our homes, with a magical product, and with the future of humanity at stake. You will establish the voice and tone of Quilt, including how and where the brand inspires and supports its customers. You’ll work cross-functionally with product and design teammates to craft Quilt’s message across different creative formats. You’ll write a lot, and own Quilt’s messaging from inception to impact. You’ll live in email, social, SEO, and any channel that empowers and engages Quilt customers.

Qualifications

3-7 years of content management experience at a top consumer brand
Great communication skills are table stakes here. Areas of excellence should include writing, distillation, and customizing to an audience or channel
Channel experience in email and social
Experience working with product, engineering, and design to translate technical concepts into compelling, accurate consumer messaging
Experience working with 0 to 1 new products and launches
Genuine mission alignment around climate and decarbonization.
Bachelor's degree or equivalent experience

Responsibilities

Spend time with Quilt customers to understand their needs and interests
Drive the roadmap and development of Quilt’s external content including channels, focus, message, creative, and results-based evolution
Drive SEO
Copywriting
Content creation for Quilt’s email, social, and web channels in partnership with the design team
Post and track content to all channels
Report-out on content engagement and evolve strategy
Integrate non-owned channels including external influencers and partners