Content Marketing Digital Writer

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Job Title: Content marketing digital writer

Department & Team: Portfolio Marketing, Content Marketing

Reports to: Tricia Reynolds

Location: Virtual

Summary:

Genesys is seeking a highly talented digital writer and strategist to join our Content Marketing team. As a digital writer, you will play a pivotal role in crafting compelling copy and content strategy that balances SEO best practices with great storytelling - always seeking to drive emotional connections with our audiences. You will collaborate with a talented team of content marketing enthusiasts who are dedicated to creating great buying journeys for our customers across marketing channels and customer touch points.

Key Responsibilities:

Content strategy and creation: Develop impactful, original and persuasive content for a full range of omnichannel marketing materials, including website copy, blogs, digital ads, email campaigns and more.

Storytelling: Craft compelling narratives that engage and inspire our audience while conveying the benefits and features of our products and solutions - all while generating organic traffic through optimized key words.

Advise: Be the team expert on industry best practices for SEO and content marketing by staying up to date on industry trends and advocating for new ideas

Cross-functional collaboration: Collaborate with cross-functional teams, including Product Marketing, Demand Generation, and Sales, to understand their objectives and create content that supports their goals.

Brand alignment: Ensure all content aligns with the Genesys brand voice, style, and messaging guidelines to maintain a consistent brand image across all channels.

Adaptability: Quickly adapt to new projects and priorities while maintaining a high level of quality and creativity

Desirable Skills:

5+ year writing search optimized copy that is enjoyable to read

Strong foundation and acumen in SEO and writing for readability

Experience writing for technology / SaaS companies

Experience with WordPress, Microsoft Office suite, Google Docs, Asana, SEMRush

Demonstrated experience in developing an omnichannel messaging framework

Exceptional written and verbal communication skills.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$84,250.00 - $165,350.00

Benefits:

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.