Content Marketing Manager

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.

GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. We’re an award-winning London based fintech, with additional offices in Riga, Paris and Melbourne.

The role

The role is for a Content Marketing Manager to work within our Accelerate Revenue (AR) team, creating content for our existing self-serve customers that supports lifecycle communications and customer demand generation campaigns with the aim of increasing product usage and upselling. We are building an engine to generate revenue from existing customers in our target markets - UK, US, Canada, France, Spain, Australia and New Zealand. This ‘machine’ needs to be fed relevant, targeted content to keep it running smoothly.

You will work alongside an established Content Marketing Manager as well as Growth Marketers and the Head of Customer Demand Generation to help execute our content strategy for 2024 and beyond. Your role will cover creating engaging content for a wide variety of formats, from email campaigns, in-product messaging and longer-form thought leadership.

What excites you

Working with the Content Marketing Manager to execute the AR content strategy
Providing guidance and advice to the AR team on the appropriate content plan to support lifecycle comms, customer demand generation and upsell campaigns via a variety of channels.
Creating the content needed to support these initiatives (such as emails, chatbot and video scripts, blogs, and masterclass formats).
Developing and executing multiple streams of the content calendar for our AR activity, ensuring content is aligned with customer campaigns and global initiatives.
Working with our Customer Advocacy and Product Marketing teams to incorporate customer case studies and testimonials into campaigns (e.g. events and webinars).
Where appropriate, appoint and manage external contributors to assist in producing content.

What excites us

You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.

You will have previous experience working in a B2B marketing content role.
You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
You have experience of creating both written and spoken content, including blogs, emails, webinars, video scripts and infographics.
You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
You use data to validate ideas and measure impact, while valuing the creative spark you bring.
You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
You’re at ease managing multiple projects at once and have strong time management skills.
You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
You have experience using email marketing platforms, such as Salesforce, and are comfortable creating email campaigns.
You have experience and are at ease using CMS.
UX copywriting experience would be beneficial but not essential.

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

(some of) The good stuff

Wellbeing - stay healthy with dedicated support and medical cover
Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period
Adaptive Working - allows you to work flexibly, around your lifestyle
Equity - all permanently employed GCs get equity to help you make a valuable contribution
Parental leave - to suit everyone embarking on life's great adventure
Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)