Content Marketing Writer

We are seeking a skilled and versatile writer to join DISCO’s Brand, Creative and Content Marketing team. As a Content Marketing Writer, you will be responsible for crafting compelling and engaging content across various platforms to drive brand awareness, increase customer engagement, and support lead generation efforts. Your exceptional writing skills and ability to create impactful content will play a vital role in shaping our brand voice and establishing us as a thought leader in the industry. The ideal candidate should be passionate about storytelling, have a strong understanding of content marketing strategies, and possess a keen eye for detail.

What You'll Do
Develop creative and engaging content for a range of marketing channels, including blog posts, articles, website copy, social media posts, email campaigns, whitepapers, video scripts, and more.
Collaborate with cross-functional teams, including marketing, design, and product, to understand business objectives, target audience, and key messaging.
Conduct thorough research on industry trends, market insights, and customer preferences to inform content development and ensure relevance and resonance.
Write clear, concise, and persuasive content that aligns with brand guidelines, tone of voice, and marketing objectives.
Create captivating headlines, taglines, and calls-to-action that attract and retain the attention of the target audience.
Optimize content for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other SEO best practices.
Edit and proofread content to ensure accuracy, consistency, grammar, and adherence to brand standards.
Collaborate with graphic designers, videographers, and other content creators to develop multimedia content assets that enhance the overall storytelling experience.
Stay updated on industry trends, emerging content formats, and digital marketing strategies to incorporate innovative approaches into content development.
Track and analyze content performance using analytics tools to assess effectiveness and make data-driven recommendations for improvement.