Content Producer, B2B

New Posted 24 January 2024 | New York, NY | Ticketmaster

Ticketmaster’s Global Enterprise Marketing group operates as the client voice of our company. Our mission is to develop compelling content and narratives that connect our product & services to global client experiences. We advocate for clients across the product life cycle, and drive product adoption and new business leads through our global B2B channels. This team serves as the glue between global product, sales, and B2B marketing teams around the world.

THE JOB

We are looking for a creative and experienced Content Producer to lead storytelling and content creation for our Global B2B channels. This role is part of a specialized group within Global Enterprise Marketing that is responsible for developing and distributing a cohesive content strategy on a worldwide scale. As Content Producer, you will play a pivotal role in this team by creating a wide array of engaging content that showcases the value of our B2B brand globally.

What You Will Be Doing

Produce original content, including blogs, social media, videos, and more that

drives awareness of our key value proposition to current and prospective clients

in a creative and meaningful way.

Ensuring creative integrity, accuracy, and quality of all outputs.
Develop and manage project plans, deadlines, and delivery.
Strategically manage a content calendar based on global and regional content strategies.
Serve as a market consultant, informing teams of the best formats, styles, and templates to use for localized content.
Interview clients and internal experts to get unique insights to serve as the basis for various content types to be used across internal decks, website, social and more.
Uphold B2B brand tone and voice throughout all content.
Apply insights from content performance to inform on future content types and topics.

What You Need To Know

6+ years of experience in content creation, including but not limited to blogs, video and social content
Proficient in Adobe Suite, particularly After Effects
Competency in WordPress, Asana and Confluence
Background in B2B, Tech, or SaaS
A pulse on the latest trends in content creation and strategy
Professionalism when communicating with external clients and agencies.
Ability to manage multiple priorities and deliverables across a global landscape
Social media skills are a plus

You (behavioral Skills)

■ Fast learner, adaptable, and receptive to feedback. The ability to keep pulse on quickly evolving business priorities and be receptive to stakeholder feedback.

■ Creative thinker. Can pinpoint business needs and opportunities and offer unique and creative ways to address them.

■ Strong collaborator and team player, eagerly collaborates across a matrixed

organization to drive project progress forward.

■ Positive energy and passion about the opportunity to showcase our products and brand in creative ways. A cultural driver that brings fun, optimism, and togetherness to each day.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our Work Is Guided By Our Values

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive


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